Journal of Fashion Marketing and Management: Volume 12 Issue 2

Purchase of clothing and its linkage to family communication and lifestyles among young adults

Jane Lu Hsu, Kai‐Ming Chang

The purpose of this paper is to examine how family communication patterns and lifestyles are linked to purchases of sports shoes and casual clothing for young adults.

The effects of facial image and cosmetic usage on perceptions of brand personality

Michelle Guthrie, Hye‐Shin Kim, Jaehee Jung

This paper seeks to examine women's perceptions of brand personality in relation to women's facial image and cosmetic usage. This study seeks to develop a better understanding of…

Advertisements: interpreting images used to sell to young adults

Alyssa Dana Adomaitis, Kim P. Johnson

The purpose of this study is to identify images used in advertising directed toward young adults, investigate what young adults thought of these images, and explore how young…

The effects of shopping orientations on consumers' satisfaction with product search and purchases in a multi‐channel environment

Hyun‐Hwa Lee, Jihyun Kim

The purpose of this study is to investigate the effects of consumers' shopping orientation on their satisfaction level with the product search and purchase behavior using…

A study of the pyjamas purchasing behaviour of Chinese consumers in Hangzhou, China

Osmud Rahman, Xiuli Zhu, Wing‐sun Liu

This study aims to explore and understand consumers' perceptions and behaviour towards pyjamas in the People's Republic of China (China).

High‐involvement and low‐involvement products: A comparison of brand awareness among students at a South African university

Laetitia Radder, Wei Huang

Knowledge of brand awareness and its role is important for the design of an organisation's marketing strategies. This study aims to determine the brand awareness of high‐ and…

Purchasing global luxury brands among young Korean consumers

Hye‐Jung Park, Nancy J. Rabolt, Kyung Sook Jeon

Since South Korea has widened its market doors to global trade, demand has been continuously on the rise for foreign luxury brands, especially from young South Korean consumers…

Evolution of the Los Angeles County apparel industry

Allyson Bailey‐Todd, Molly Eckman, Kenneth Tremblay

The purpose of this paper is to analyze business patterns in the Los Angeles County apparel industry, with the primary focus being globalization, trade policy and offshore…

Forthcoming in Issue 3

Editorial

Steve Hayes