Journal of Fashion Marketing and Management: Volume 27 Issue 3

Futurizing luxury: an activity-centric model of phygital luxury experiences

Charles Aaron Lawry

The purpose of this study is to examine how phygital luxury experiences can be generated from mobile-mediated service activities while enabling luxury apparel shoppers to attain…

Can I touch the clothes on the screen? The mental simulation for touch in online fashion shopping

Ha Kyung Lee, Dooyoung Choi

This study aims to explore consumers' vicarious experience of touch, namely, mental simulation for touch, through product pictures as visual stimuli and the use of touch devices…

Consumer perspectives on cultural appropriation in fashion: the headdress ban at the Osheaga Music and Arts Festival

Cara Peters, Stephanie Lawson Brooks

This paper examines the discourse of consumers as they attempt to define and create consensus on the meaning and significance of cultural appropriation within a fashion context.

Fast fashion: business models and strategies for adapting to the COVID-19 crisis

Ling Li

This study aims to develop and test a methodical approach to assessing the effectiveness of business models in fast fashion.

Brand attachment toward functional, symbolic and hedonic brands

Cecilia Ugalde, Natalia Vila-Lopez, Ines Kuster-Boluda

Fashionable brands need to develop brand attachment so that their consumers become fans and act as apostles by recommending them. But how can companies develop brand attachment…

Developing a scale to measure problems in finding a good fit

Eonyou Shin, Te-Lin Doreen Chung, Mary Lynn Damhorst

The purposes of this study were twofold: (1) to develop a scale for measuring consumers' perceived problems of finding a good fit (PFGF) and (2) to provide evidence of several…

What are the factors that influence the adaptive market? An empirical study with wheelchair users in Hong Kong

Qilong Feng, Patrick Chi-leung Hui

The purpose of this study was to explore the determinant factors of the adaptive clothing market for disabled customers and to identify the influential elements in the fashion…

Analysing the barriers to green apparel manufacturing implementation

Hailan Guo

Apparel manufacturers' achievement of green manufacturing (GM) goal remains low. This paper aims to identify and prioritise the barriers to GM implementation in apparel companies.

CSR drivers of fashion SMEs and performance: the role of internationalization

Laura Rienda, Lorena Ruiz-Fernández, Esther Poveda-Pareja, Rosario Andreu-Guerrero

In recent years, consumers have been demanding for sustainable practices, even more so after COVID-19, so fashion companies need to intensify their commitment to corporate social…