Journal of Fashion Marketing and Management: Volume 13 Issue 3

The EU clothing market in 2008 – opening the floodgates?

Louise Curran

The purpose of this paper is to briefly review the trends on clothing imports into the EU in 2008, the year when quantitative restrictions on all EU clothing imports lapsed.

Self‐planning functions within the Japanese apparel wholesale industry

Takuya Urakami, Kazutaka Komiya, Junji Inoguchi

The purpose of this paper is to clarify what factors affect the recent trend of having self‐planning functions within Japanese apparel wholesalers.

Benchmarking consumer perceptions of retail constructs for apparel merchandisers using magnitude estimation

Noel Mark Noël

The purpose of this paper is to establish a measurement process for consumer perceptions and judgments of strategic importance to apparel retailers like hedonic and utilitarian…

Investigation of leather industry competitiveness in Iran

Rasoul Shafaei, Hamid Shahriari, Morteza Moradi

The purpose of this paper is to investigate the competitiveness of the Iranian leather value chain (LVC) and compare that with those of nine other countries including China…

Predicting brand preferences: An examination of the predictive power of consumer personality and values in the Australian fashion market

Riza Casidy Mulyanegara, Yelena Tsarenko

This paper aims to examine and compare the strength of personality and values in predicting brand preferences. It seeks to accomplish three main objectives. First, it will…

Apparel consumers' body type and their shopping characteristics

Jaekyung Park, Yunja Nam, Kueng‐mi Choi, Yuri Lee, Kyu‐Hye Lee

The purpose of this paper is to identify the relationships between consumers' body types and characteristics such as shopping orientation, past experience with fit problems…

Compulsive buying in a product specific context: clothing

Tricia Johnson, Julianne Attmann

The purpose of the present study is to investigate compulsive consumption within a product specific context (compulsive buying of clothing) using a hierarchical model adapted from…

Exploring how garment firms choose international sourcing‐ and sales‐country markets

Bernhard Swoboda, Thomas Foscht, Cesar Maloles, Hanna Schramm‐Klein

The purpose of this paper is to explore how firms that do both sourcing and selling choose which countries to source from and to which countries to sell. It also looked at the…

Sexual orientation and gender effects of exposure to gay‐ and lesbian‐themed fashion advertisements

Michael J. Dotson, Eva M. Hyatt, Lisa Petty Thompson

The purpose of this paper is to examine the responses of a convenience sample of 65 heterosexual and 64 homosexual respondents to a series of fashion oriented print advertisements…

Consumers of charity bracelets: cause‐supporters or fashion‐followers?

Jennifer Yurchisin, Yoo Jin Kwon, Sara B. Marcketti

The purpose of this paper is to compare personal characteristics of buyers of rubber charity bracelets with those of non‐buyers so that a deeper understanding of the success of…

An investigation of salesperson appearance and organizational identification

Jennifer Yurchisin, Mary Lynn Damhorst

The purpose of this research is to investigate the relationship that exists, if any, between employee appearance and organizational identification in the context of apparel retail…

Fashion Marketing (3rd ed.)

Liz Barnes