Journal of Fashion Marketing and Management: Volume 14 Issue 1

Fashion collaboration or collision?: Examining the match‐up effect in co‐marketing alliances

This study aims to exploit the match‐up effect to fashion collaborations by distinguishing the consumers' fit association at a cognitive and attitudinal level. It seeks to…

US textile sector job loss: An exploration of implications for individuals, community, and industry

The purpose of this paper is to explore the experiences of displaced female textile sector workers.

The relationships of fashion leadership, fashion magazine content and loyalty tendency

The purpose of this study is to examine the influence of fashion magazine content on consumer loyalty behavior and to analyze the differences in fashion magazine content…

Tall women's satisfaction with the fit and style of tall women's clothing

The purpose of this paper is to assess tall women's satisfaction with the fit and style of apparel for tall women.

A synchronic understanding of involvement with fashion: A promise of freedom and happiness

This work proposes to study the phenomenon of fashion not as being evolutionary but as a consumption response that is mediated by consumers having a certain perception of time…

Women's wear sizing: a new labelling system

The purpose of this paper is to show that a new size labelling system based on the data gathered by [TC]² in the Size USA, Let's Size up America survey would better serve the…

Adolescents' clothing motives and store selection criteria: A comparison between South Korea and the United States

The purpose of this study is to compare South Korean (SK) and United States (US) adolescents' clothing motives and their store selection criteria, examine whether adolescents with…

Estimation of total factor productivity in the Indian garment industry

The Indian garment industry has witnessed a significant change since the inception of the New Textile Policy 2000 that suggests removing the industry from the list of small‐scale…

An exploratory study: Relationships between trying on clothing, mood, emotion, personality and clothing preference

This study sets out to explore the application of psychological research methods (as yet not applied) in the fashion arena. The aim of this project is to quantify, formalise and…

Comparison of Chinese and Indian consumers' evaluative criteria when selecting denim jeans: A conjoint analysis

US apparel firms have been relatively slow exploring Chinese and Indian apparel markets, despite the countries' tremendous growth potentials. To help US apparel firms successfully…

Fabric, Form and Flat Pattern Cutting (2nd ed.)

It’s Twenty Ten, not Two Thousand and Nine