Journal of Fashion Marketing and Management: Volume 8 Issue 2

China textile trade

Gail Taylor

Introduces the special issue on the textile trade in China and its progress in recent years. Outlines its growth which has reinforced its role as a preferred supplier to major…

Perception of US branded apparel in Shanghai

Marilyn Delong, Mingxin Bao, Juanjuan Wu, Huang Chao, Meng Li

This study focuses on perceptions of registered brands sold in Shanghai. Brand identity has been studied in Western settings; this study expands understanding of brand identity…

Consumption of children's wear in a big city in Central China: Zhengzhou

Xiaopeng Chen, Wai Man Au, Kejing Li

The paper examines the purchase behaviour (performed by adults) in relation to children's wear in the 0‐14 age group. The importance of product attributes of children's wear was…

A comparative study on new retailing outlets in the Shanghai apparel market

Jun Li, Yunyi Wang, Nancy L. Cassill

After China's accession to the WTO, different formats of retailing outlets have emerged and competition within China's apparel retail market has become keener. This paper presents…

Fashion consciousness of Chinese, Japanese and American teenagers

R. Stephen Parker, Charles M. Hermans, Allen D. Schaefer

This study examines fashion consciousness among Chinese, Japanese and US teenagers. The purpose of the study was to examine similarities and differences in attitudes toward…

Perceptions of countries as producers of consumer goods: A T‐shirt study in China

Sadrudin A. Ahmed, Alain d'Astous

This article presents the results of a survey of 209 Mainland Chinese male consumers carried out in the late 1990s. In this study, consumer judgements of products made in both…

Supplier‐retailer relationships in China's distribution channel for foreign brand apparel

Marsha A. Dickson, Li Zhang

This study investigated how Chinese retailers perceive their foreign brand apparel suppliers and explored the use of power theory for explaining these relationships. A survey of…

The impact of WTO accession on the Chinese garment industry

Chien‐Hsun Chen, Hui‐Tzu Shih

By the mid‐1990s, China had become the world's largest producer (and exporter) of textiles and garments. It is widely believed that China's textile industry will be one of the…

Apparel industry in East Asian newly industrialized countries: Competitive advantage, challenge and implications

Byoungho Jin

The East Asian newly industrialized countries (from now on, Asian NIC) of Hong Kong, South Korea, and Taiwan have experienced decreasing export competitiveness due to rise of…

The Myth of Market Share: Why Market Share is the Fool's Gold of Business

Malcolm Pennington