Journal of Fashion Marketing and Management: Volume 24 Issue 2

Diffusing fashion information by social media fashion influencers: understanding antecedents and consequences

Pedro Quelhas-Brito, Amélia Brandão, Mahesh Gadekar, Sofia Castelo‐Branco

The purpose of this paper is to identify the antecedents and consequences of social media fashion influencer's (SMFI) diffusion of fashion information. This study proposes and…

The effect of buyers' power on suppliers' motivations in managing their compliance mechanisms: a study of Indian apparel export firms

Geetika Jaiswal, Jung E. Ha-Brookshire

The aim of this study was to investigate how Multinational Enterprises (MNEs) enforce Code of Conduct (CoC) policies, as well as how they affect suppliers' motivation to engage…

Technology visibility and consumer adoption of virtual fitting rooms (VFRs): a cross-cultural comparison of Chinese and Korean consumers

Hanna Lee, Yingjiao Xu, Ailin Li

The purpose of this study is to determine the influence of technology visibility and subsequent perceptions of VFRs on consumers' intention to adopt VFRs in the online shopping…

The relationships between buyers' mediated power and suppliers' psychologically defensive workplace behavior: case of Bangladeshi apparel manufacturing firms

Md. Rafiqul Islam Rana, Jung E. Ha-Brookshire

The purpose of this study is to investigate the relationships between the social power of apparel buyers from developed countries and the psychologically defensive workplace…

A study of consumer choice between sustainable and non-sustainable apparel cues in Poland

Osmud Rahman, Małgorzata Koszewska

The purpose of this study is to expand the existing knowledge on fashion consumption in general and age/gender effects on clothing choice in particular. This study was undertaken…

In pursuit of corporate sustainability: factors contributing to employees' workplace behavior

Stacy H. Lee, Jung E. Ha-Brookshire

Achieving sustainability is imperative for all businesses but perhaps even so more in fashion retail. As a vital group of stakeholders, employees interact with all other…

Rapport-building in luxury fashion retail: a collectivist culture case

Katherine Braun Galvão Bueno Sresnewsky, Angela Satiko Yojo, Andres Rodriguez Veloso, Laura Torresi

Luxury companies have expanded globally, but little attention is given to the difficulties associated with expansion to culturally different countries, especially when focusing on…

Building apparel manufacturing competitiveness through policy–a system dynamics approach

Shellyanne Wilson

The purpose of this paper is to examine the role of Government via its industrial policy aimed at building competitiveness in apparel manufacturing in a developing country.

Explaining clothing decision-making styles among South-African and Nigerian young adults using two life-course theories

Helen Inseng Duh, Oluwole Iyiola

Two life-course theories (human capital and socialization) were employed to examine how childhood family resources received and peer communication about clothes shopping influence…