Journal of Fashion Marketing and Management: Volume 18 Issue 4

India, the next China? Analysis of the unique firm resources claimed by Indian apparel export firms

Debanjan Das, Jung E. Ha-Brookshire

The purpose of this paper is to explore the unique resources that Indian apparel exporting firms claim to have and the key resources that help provide competitive advantage to…

A typology of personal factor attributes among shoppers

Yue Teng Wong, Syuhaily Osman, Aini Said, Laily Paim

The purpose of this paper is to derive a comprehensive model with integrated dimensions of trait constructs to understand the shoppers’ dispositional traits in consumption. This…

Post-retail responsibility of garments – a fashion industry perspective

Kerli Kant Hvass

The purpose of this paper is to study the reuse and recycling of garments from the fashion industry's perspective. Through multiple case studies the paper maps the emerging…

How cosmopolitan are Indian consumers?: a study on fashion clothing involvement

Arpita Khare

The purpose of this paper is to examine affect of cosmopolitanism and consumers’ susceptibility to interpersonal influence on Indian consumers’ fashion clothing involvement…

Repurchase loyalty for customer social co-creation e-marketplaces

Ju-Young M. Kang

Social co-creation refers to the process of using social media as a vehicle to carry out customer co-creation engagements. By allowing many customers to contribute to a specific…

Influences of gender, need for affect, and tolerance for risk-taking on use of information sources

Siwon Cho, Jane E. Workman

– The purpose of this paper is to examine gender, need for affect and tolerance for risk-taking as influences on consumers’ use of information sources.

Ethical fashion dimensions: pictorial and auditory depictions through three cultural perspectives

Lindsey Carey, Marie-Cécile Cervellon

The purpose of this paper is to provide the results of an exploratory study comparing attitudes of young fashion conscious consumers towards ethical fashion in Canada, France and…

Consumer perceived values of Hawaiian attire: the effects of socio-demographic factors

Stephanie Inouye, Ting Chi, Linda Bradley

The purpose of this paper is to propose and examine a consumer-perceived value (CPV) formation model in the context of Hawaiian attire (aloha attire). The effects of key…