Journal of Fashion Marketing and Management: Volume 19 Issue 2

Apparel brands’ use of Facebook: an exploratory content analysis of branded entertainment

Ben Touchette, Morgan Schanski, Seung-Eun Lee

– The purpose of this paper is to examine features of branded entertainment in apparel brands’ Facebook pages based on the conceptual framework of play themes (Zhang, 2010).

Exploring apparel purchase issues with plus-size female teens

Laurel Dawn Romeo, Young-A Lee

The purpose of this paper is to explore apparel-related issues experienced by plus-size female teens around the functional, expressive, and aesthetic consumer needs model. The…

Effects of store attributes on retail patronage behaviors: Evidence from activewear specialty stores

Hyo Jung Chang, Hyeon Jeong Cho, Thomas Turner, Megha Gupta, Kittichai Watchravesringkan

The purpose of this paper is to identify selected store attributes of activewear specialty retailers that impact consumers’ satisfaction, which in turn influence word-of-mouth…

An exploratory study of using 3D avatars as online salespeople: The effect of avatar type on credibility, homophily, attractiveness and intention to interact

Ian Mull, Jamie Wyss, Eunjung Moon, Seung-Eun Lee

The purpose of this paper is to examine consumers’ perceptions of using different types of 3D animated avatars as salespeople based on credibility, homophily, attractiveness and…

Consumer attitudes towards luxury fashion apparel made in sweatshops

Ian Phau, Min Teah, Joe Chuah

The purpose of this paper is to examine how attitudes towards sweatshops, social norms and perceived behavioural control (PBC) factors influence consumers’ attitudes towards…

Impact of store attributes on consumer-based retailer equity: An exploratory study of department retail stores

Gopal Das

– The purpose of this paper is to explore the impacts of store attributes on consumer-based retailer equity (CBRE) dimensions.

Sustainable brand extensions of fast fashion retailers

Jessica Hill, Hyun-Hwa Lee

The purpose of this paper is to examine consumer perceptions of a potential sustainable line extension introduced by a specific fast-fashion retailer. Following brand-extension…

On-shoring, near-shoring, next-shoring. Surely not!

Steven Hayes