Journal of Fashion Marketing and Management: Volume 12 Issue 3

The exploitation of pregnant workers in apparel production

Wendy D. Barnes, Joy M. Kozar

The purpose of this commentary is to examine the prevalence in which pregnant women are exploited in the production of apparel goods.

Factors affecting Mexican college students' purchase intention toward a US apparel brand

Min‐Young Lee, Youn‐Kyung Kim, Lou Pelton, Dee Knight, Judith Forney

This paper on Mexican college students aims to examine the effects of general consumer variables (i.e. normative interpersonal influence and brand consciousness) and…

An analysis of factors affecting fashion opinion leadership and fashion opinion seeking

Ronald E. Goldsmith, Ronald A. Clark

This paper aims to test hypothesized relationships of consumer need for uniqueness, attention to social comparison information, status consumption, and role‐relaxed consumption…

Intergenerational perceptions of market cues among US apparel consumers

Marguerite Moore, Jason M. Carpenter

This paper aims to examine differences in generational perceptions of market cues related to price, quality and shopping enjoyment in the apparel retailing context.

Older women's responses to current fashion models

Joy M. Kozar, Mary Lynn Damhorst

The purpose of this study is to examine if older female consumers prefer apparel advertising models more closely resembling their age.

Tourists' satisfaction levels and shopping preferences under the solo travel policy in Hong Kong

Shuk‐Ching Liu, Tsan‐ming Choi, Wing Tak Lee

This paper aims to study the shopping preferences of the mainland Chinese travelers who visit Hong Kong under the solo travel policy (STP), and identify the differences between…

Associations of unethical consumer behavior and social attitudes

Karen S. Callen‐Marchione, Shiretta F. Ownbey

The purpose of this paper is to investigate young adult consumers' (i.e. university undergraduates') evaluations of consumer behavior scenarios as ethical or unethical in relation…

How are supply chains coordinated?: An empirical observation in textile‐apparel businesses

Ning Cao, Zhiming Zhang, Kin Man To, Keng Po Ng

The purpose of this paper is to reveal the empirical issues of the implementation of coordination for textile‐apparel supply chains.

Fashion designers as business: London

Wendy Malem

This paper aims to provide an insight into how fashion designer businesses work and survive in London, with an understanding of business techniques and the survival strategies of…

Modelling children's choice decisions of clothing

Antonio Cardoso, Mario de Araujo, Eduarda Coquet

This paper aims to identify the key factors in children's choice of clothing from six to 11‐year‐olds.

Metric Pattern Cutting for Menswear (4th edition)

Rose Otieno

Forthcoming in Issue 4