Journal of Fashion Marketing and Management: Volume 23 Issue 4

Exploring relationship between value perception and luxury purchase intention: A case of Indian millennials

Sheetal Jain

Although India is home to the world’s largest millennial population, so far, hardly any studies exist that explain the key drivers leading to the luxury goods consumption among…

The moderating role of age and gender on the attitude towards new luxury fashion brands

Soundararaj Ajitha, V.J. Sivakumar

There is a significant growth in the consumption of new luxury fashion brands in developing price-sensitive markets like India. Not only does this growth demonstrate how the “new”…

Fashion exposure: Sri Lankan apparel industry designer interactions with the world of fashion

Sumith Gopura, Alice Ruth Payne, Laurie Buys, Deepthi Chandrika Bandara

Developing countries engaged in apparel value chain are going global, seeking opportunities to upgrade the industry through providing higher value-added products and services. The…

Older female consumers’ environmentally sustainable apparel consumption: The impact of time perspective and advertising appeals

Gwia Kim, Byoungho Ellie Jin

Built on the socioemotional selectivity theory, the purpose of this paper is to analyze elderly female consumers’ consumption of environmentally sustainable apparel (ESA…

Online retailers’ return policy and prefactual thinking: An exploratory study of USA and China e-commerce markets

Yanan Yu, Hye-Shin Kim

The purpose of this paper is to examine how return policies from online fashion retailers from different countries (USA, China and Western European) support consumer need for…

Motivations and obstacles for fashion renting: a cross-cultural comparison

Chunmin Lang, Sukyung Seo, Chuanlan Liu

The purpose of this paper is to identify the influences of perceived enjoyment, perceived risks and attitude on the intention to rent fashion products for both Chinese and…

Status and sustainability: Can conspicuous motives foster sustainable consumption in newly industrialized countries?

Hadeer Hammad, Viola Muster, Noha M. El-Bassiouny, Martina Schaefer

Conspicuous consumption and sustainable consumption are commonly understood as being in contradiction with each other. Yet, scholars have recently become increasingly interested…

Exploring current enablers and barriers for sustainable proximity manufacturing

Petchprakai Sirilertsuwan, Daniel Hjelmgren, Daniel Ekwall

Amidst offshoring and reshoring trends, the purpose of this paper is to explore why business practitioners, especially from the labour-intensive clothing industry, choose to…

Brand personality and sexuality levels of luxury advertisements

Alyssa Dana Adomaitis, Diana Saiki

The purpose of this paper is to determine the perceived personality of brands featuring different levels of sexuality in advertisements of luxury fashion brands.

The MAYA principle as applied to apparel products: The effects of typicality and novelty on aesthetic preference

Lina M. Ceballos, Nancy Nelson Hodges, Kittichai Watchravesringkan

There are numerous design principles that can guide strategic decisions and determine good product design. One principle that has received considerable attention in the literature…

Fashion and social networking: a motivations framework

Dorothy Wu Nelson, Marguerite M. Moore, Kristen K. Swanson

The purpose of this paper is to add to the literature concerning potential motivations that drive social networking sites (SNS) for fashion-related behaviors among millennial…

You Shall (Not) Fear: The effects of emotional stimuli in social media campaigns and moral disengagement on apparel consumers’ behavioral engagement

Heejin Lim, Moonhee Cho, Sergio C. Bedford

In the age of transparency, nonprofit organizations have attempted to raise awareness of unethical business practices through diverse social media platforms, putting firms under…