Journal of Fashion Marketing and Management: Volume 6 Issue 3
Strapline:
An International JournalTable of contents
Korean women’s clothing brand loyalty
Jungmi Oh, Susan S. FioritoTo be a dominant company (in other words, a long‐term successful company), it is an enormous task to build brand loyalty, to reach brand loyal customers, and to give those…
Analysis of home furnishings expenditures in the USA during the 1990s
Pamela S. Norum, Keum‐Kyu Lee, Deanna L. SharpeThe purpose of this study is to provide an updated view of the effects of selected socioeconomic and demographic factors on household expenditures for home furnishings among US…
A consumer‐driven model for mass customization in the apparel market
Lenda Jo Anderson‐Connell, Pamela V. Ulrich, Evelyn L. BrannonThe overall purpose of this research was to explore the potential for applying mass customization in the apparel manufacturing and retail sectors by investigating consumers’…
An examination of the retail approach‐avoidance behavior of older apparel consumers
Letecia N. Moye, Valerie L. GiddingsThe purpose of this research was to examine the four aspects of approach‐avoidance behavior (physical, exploratory, communication, performance and satisfaction) of older apparel…
Apparel involvement and advertisement processing: A model
Hye‐Shin Kim, Mary Lynn Damhorst, Kyu‐Hye LeeThis study examines how consumer involvement with apparel influences perceptions of an apparel product (T‐shirt) presented in a print advertisement. Consumer involvement with…
Some personality traits of frequent clothing buyers
Ronald E. GoldsmithThis study examined several personal characteristics of frequent clothing buyers. The data came from a survey of 533 adult consumers including college students and non‐students…
ISSN:
1361-2026e-ISSN:
1758-7433ISSN-L:
1361-2026Online date, start – end:
1996Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Steven Hayes