Journal of Fashion Marketing and Management: Volume 28 Issue 6

The role of regulatory focus in consumers' adoption of virtual fitting rooms (VFRs)

Hanna Lee, Yingjiao Xu, Anne Porterfield

Despite the potential of virtual fitting rooms (VFRs) to enhance the consumer experience, their adoption is in the preliminary stages. Little is known about inherent reasons why…

Do plus-size models really benefit obese consumers? Investigating the influence of plus-size models on negative emotions and mental imagery

Mark Yi-Cheon Yim, Eunice (Eun-Sil) Kim, Hongmin Ahn

In keeping with recent body image social trends, consumer demand for the adoption of plus-size models is increasing, although the use of thin models remains prevalent. The current…

Risks associated by consumers with clothing rental: barriers to being adopted

Ana Julia Grilló-Méndez, Mercedes Marzo-Navarro, Marta Pedraja-Iglesias

To identify the risks associated by consumers with renting clothes.

Localised multiple channel distribution strategies of luxury fashion retailers – evidence from China

Huifeng Bai, Jin Shi, Peng Song, Julie McColl, Christopher Moore, Ian Fillis

This empirical study aims to examine luxury fashion retailers' localised multiple channel distribution strategies in China.

Consumers' interaction with online fashion retailers' body measurement guidance

Paula Wren

Online fashion retailers offer body measurement guidance, alongside their target consumer body size charts and fit information, to help consumers select the right size garment as…

Can water conscientiousness influence consumers' purchase intentions and behaviours towards sustainable apparel?

Celine Ibrahim Hasan, Selena Mohammad Saleh, Majd AbedRabbo, Zaid Obeidat, Alaeddin Ahmad

This research examines the effect of water conscientiousness (WC) on consumers' purchase intentions and behaviours towards sustainable apparel. Through this exploration, the…

Consumer coping during the COVID-19 pandemic: a perspective of fashion shopping

Wenna Han, Jitong Li, Yingjiao Xu

The COVID-19 pandemic has brought dramatic life changes to consumers. From the perspective of fashion shopping, this study aims to provide an understanding of how consumers have…

Green as the new status symbol: Examining green signaling effects among Gen Z and Millennial consumers

Jennifer (Yeeun) Huh, Naeun Lauren Kim

Green signaling refers to the notion that environmentally friendly purchases signal consumers' prosociality and willingness to pay more, thus enhancing their social status. This…

Clothing disposal in Ethiopia: methods and motives

Yilma Geletu Woldeyohanis, Adele Berndt, Yohannes Workeaferahu Elifneh

This study explores clothing disposal in a developing economy. It focuses on how consumers dispose of clothing and what motives influence them to use a specific disposal method.

Secondhand savvy: examining the influence of prior experience on motivators and barriers in parents' choice of children's secondhand products

Susana C Silva, Fabio Shimabukuro Sandes, Ana Sofia Pires

The main objective of this paper is to examine the motivators and barriers parents face when acquiring secondhand products for their children while specifically investigating the…