Journal of Fashion Marketing and Management: Volume 15 Issue 3

Pre‐purchase alternative evaluation: prestige and imitation fashion products

Tammy Robinson, Farrell Doss

The purpose of this study is to understand the pre‐purchase alternative evaluation for prestige and imitation fashion products. The Engel et al. pre‐purchase alternative…

Self‐concept and the fashion behavior of women over 50

Cara Peters, Jeremy A. Shelton, Jane B. Thomas

The purpose of the present study is to examine the connection between the self‐concept and fashion consumer behaviors of senior females.

Fashion value brands: the relationship between identity and image

Jill Ross, Rod Harradine

This study seeks to develop previous research into value branding by investigating potential misalignments between brand identity as intended by the brand owner, and the way in…

Store attributes influencing relationship marketing: a study of department stores

Chiu‐Han Wang, Sejin Ha

Built on De Wulf et al.'s relationship exchange model, the present study aims to examine store attributes as a signal for the process of customer‐retailer relationship building in…

The effect of perceptual fluency and enduring involvement on situational involvement in an online apparel shopping context

Hyunjoo Im, Young Ha

Casual online shoppers without a strong intention to purchase items can easily leave web sites within seconds. However, there is little research examining how and why consumers…

Gender, fashion innovativeness and opinion leadership, and need for touch: Effects on multi‐channel choice and touch/non‐touch preference in clothing shopping

Siwon Cho, Jane Workman

This study aims to examine whether gender, fashion innovativeness and opinion leadership, and need for touch have effects on consumers' multi‐channel choice and touch/non‐touch…

Second special issue on fast fashion

Fashionomic

Steve Hayes