Journal of Fashion Marketing and Management: Volume 22 Issue 1

Accessible luxury fashion brand building via fat discrimination

Ulf Aagerup

The purpose of this paper is to investigate if accessible luxury fashion brands discriminate overweight and obese consumers.

Rapha and its embedded storytelling

Catherine Glover

The purpose of this paper is to explore how British cycling brand Rapha innovatively embeds stories throughout its touchpoints and in its garments.

Tracing brand constellations in social media: the case of Fashion Week Stockholm

Andrea Geissinger, Christofer Laurell

The purpose of this paper is to explore the effects of fashion weeks on brand constellations of participating fashion companies in social media.

An integrated model of luxury fashion consumption: perspective from a developing nation

Subhadip Roy, Varsha Jain, Nikita Matta

The purpose of this paper is to empirically validate a model of luxury fashion consumption that integrates the antecedents and consequences of luxury buying in a developing nation…

Opportunities for slow fashion retail in temporary stores

Anja Overdiek

The purpose of this paper is to further theorize the concept of the “sustainable temporary store” and explore benefits and challenges for slow fashion retailers using temporary…

Fashion and women’s self-concept: a typology for self-fashioning using clothing

Lisa S. McNeill

An individual’s identity is defined in the role that they devise for themselves, based on social positions. Examining identity motives can help in understanding what influences…

Consumer expenditures on clothing and footwear: a mixed methods study

Jorge Cruz-Cárdenas, Patricio Arévalo-Chávez, Jorge Guadalupe

The purpose of this paper is to establish the predictors of consumers’ annual monetary expenditures on clothing and footwear in Quito, the capital of Ecuador, a developing Latin…

Perfect bodies: The relation of gay men’s body image to their appearance enhancement product consumption behaviors

Jessica Strubel, Trent A. Petrie

The purpose of this paper is to investigate how dimensions of body image relate to product involvement among gay men.

The anatomy of the inconspicuous luxury fashion experience

Marian Makkar, Sheau-Fen Yap

The purpose of this paper is to address the following questions: how do consumers construct meaning around their inconspicuous luxury fashion experiences? What desires do…