Journal of Fashion Marketing and Management: Volume 28 Issue 4

Editorial: fashion supply chain management during and after the COVID-19 global pandemic

Marketing and operational strategies during the COVID-19 pandemic: a case study of a Hong Kong footwear enterprise

This study aims to examine the research trends in fashion industry during the coronavirus disease 2019 (COVID-19) pandemic. Besides, it also provides an overview on the new…

Investigating consumers' brand desirability of “upcycled” luxury: the many faces of designer facemasks

The purpose of the study is to investigate the effect of terminal and instrumental values on the attitude and brand desirability for upcycled luxury designer facemasks, in…

Coping with the COVID-19 pandemic: evidence from the apparel industry in Bangladesh and China

The purpose of this study was to understand the impact of the coronavirus disease (COVID-19) pandemic on the global textile and apparel supply chain from the perspectives of…

Circular textiles innovation during COVID-19: not the silver lining some had hoped for

The COVID-19 pandemic has caused irrefutable devastation globally. Yet, academic and trade commentators have claimed that this disruption could have had a silver lining by…

When fashion meets crowdfunding: exploring sustainable and innovative features of online campaigns

This paper analyses the factors that make fashion-product crowdfunding campaigns successful. The authors argue that crowdfunding is an innovative and functional way of bringing…

Small-series supply network configuration priorities and challenges in the EU textile and apparel industry

Technology and market pressures are encouraging localized and small-series production in customer-driven industries. The purpose of this paper is to explore and understand the…

Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective

This study applies the modified brand avoidance model to examine factors that influence sustainable fashion avoidance behaviour among millennial shoppers in South Africa.

Handmade clothing consumption as a means of self-expression

This study examines handmade clothing consumption as a means of self-expression by exploring the interrelationships between consumers' self-expression, brand love and word of…

Consumer-based brand equity of South African luxury fashion brands

South Africa is the leading market for luxury goods in Africa – a fact evident from the statistics on luxury retail and the expanding footprint of international and local luxury…

Responding with care: ethical measures in the fashion industry during the COVID-19 pandemic in Spain

This paper aims to analyze the ethical responses of the fashion industry to the first wave of the COVID-19 pandemic when the entire world was shocked by the rapid spread of the…

Secondary sneaker market: Investigating the motives, activities, resources and capabilities of the triadic framework

The purpose of this study was to investigate the elements of the triadic framework (e.g. consumer motives, activities, resources and capabilities) and their influence on consumer…

Effects of brand knowledge on green trust and green brand equity: multigroup comparisons based on perceived brand greenness and age

The purpose of this study is to understand how consumers' green trust and green brand equity (GBE) vary by perceived brand greenness and age in the US market from the lens of…

The effect of digital fashion visual symbol perception on consumer repurchase intention: a moderated chain mediation model

The study aims to explore how fashion visual symbols influence consumers' inclination for repurchasing. It attempts to investigate the intricate interplay among three essential…

Prioritising sustainable garment choice among high-volume fashion consumers

The purpose of this paper is addressing the negative environment and social impacts of the fashion industry that has emerged as a major societal challenge in the last century;…