Journal of Fashion Marketing and Management: Volume 16 Issue 4

Effects of brand love, personality and image on word of mouth: The case of fashion brands among young consumers

Ahmed Rageh Ismail, Gabriella Spinelli

Fashion brand love is a central concept in the consumer‐brand relationship domain. Brand managers tend to create more lovable brands, e.g. McDonald's “I’m lovin it”. However, the…

The role of personality congruence, perceived quality and prestige on ready‐to‐wear brand loyalty

İrem Erdoğmuş, Işıl Büdeyri‐Turan

In today's marketplace, successful branding requires building strong bonds with the consumers, by creating favorable, strong and unique brand associations in consumer minds. This…

The dimensionality of fashion‐brand experience: Aligning consumer‐based brand equity approach

HaeJung Kim

This study aims to understand the multifaceted fashion‐brand experience. By identifying the constructs and conceptualizing the building process of fashion‐brand experience, this…

Exterior atmospherics and consumer behavior: Influence of landscaping and window display

Jennifer M. Mower, Minjeong Kim, Michelle L. Childs

To fill a gap in external atmospheric literature and provide useful information for small store retailers, this study aims to investigate the influence of external atmospheric…

Information overload in the context of apparel: Effects on confidence, shopper orientation and leadership

Julie V. Stanton, Diane M. Paolo

This study aims to examine the nature and impact of information overload and related coping strategies in the context of apparel shopping. It also examines perceptions of overload…

Young Generation Y consumers’ perceptions of sustainability in the apparel industry

Jessica Hill, Hyun‐Hwa Lee

Conflicting marketing messages have caused consumers to misunderstand distinctions between sustainability and environmental concern, especially when considering the apparel…

The sensory retail environment of small fashion boutiques

Daniel Wade Clarke, Patsy Perry, Hayley Denson

The literature holds few contributions regarding the sensory environment of small, privately‐owned retail stores. Hence, this paper seeks to explore the sensory experience of…

A fashion blogetorial

Steve Hayes