Journal of Fashion Marketing and Management: Volume 28 Issue 1

Country-of-origin effects on consumer cognitive structures and preference for foreign brands among elites

Padmali Rodrigo, Hina Khan, Naser Valaei

Despite the plethora of research into country-of-origin (COO) effects, research that investigates the cognitive structures behind elite consumers' preferences for foreign brands…

Increasing digital dissemination and online apparel shopping behaviour of Generation Y

Durgesh Kumar Agrawal

This paper aims to examine the online apparel shopping behaviour of Generation Y (Gen Y) in an unprecedented digital dissemination era.

Effects of consumer animosity on boycotts: the role of cognitive-affective evaluations and xenocentrism

Jiali Xie, Ho Jung Choo, Ha Kyung Lee

This study aimed to investigate the influence of brand-targeted animosity on consumers' boycott intentions for target fashion products via their cognitive and affective…

Body characteristics, garment fit satisfaction and fit preferences of Ethiopian young adult female consumers

Berihun Bizuneh, Abrham Destaw

The purpose of this study was to assess the body characteristics (body size, garment sizes worn, shape and body satisfaction) of Ethiopian young adult female consumers and their…

Investigating the role of apparel supplier satisfaction in developing a collaborative buyer–supplier relationship: a power-dependency perspective

Huicheng (Jeff) Wu, Nancy Nelson Hodges, Jin Su, Sukyung Seo

The purpose of this study was to investigate the affective and cognitive dimensions of satisfaction that impact the buyer-supplier relationship (BSR) from the supplier's…

An empirical study on supply chain agility and disruption mitigation performance of U.S. fashion retailers: knowledge management capability perspective

Md. Rafiqul Islam Rana, Jung E. Ha-Brookshire

This study investigates the relationships between knowledge management capabilities (KMC), supply chain agility (SCA) and disruption mitigation performance (DMP) in the U.S…

Exploring young consumer's adoption of secondhand luxury: insights from a qualitative study

Rubal Rathi, Sheetal Jain, Ruchi Garg

This study explores reasons for and against secondhand luxury (SHL) fashion adoption among young consumers in an emerging nation, India. As a trend, SHL has witnessed tremendous…

Exploring online consumer reviews of customized apparel products

Eonyou Shin, Doris H. Kincade, Jinhee Han

Virtual try-on (VTO) technology with three-dimensional (3D) body scanning in a mobile application is a relatively new technique for selling custom-fit apparel. VTO involves…

Leader's role in the development of collective competencies of fashion work teams

Luiz Henrique da Silva, Tatiana Ghedine, Francielle Molon da Silva

This article aims to analyze the way the leader acts in the development of collective competencies (CC) of fashion work teams, seeking to demonstrate ways in which the leader can…

Why do consumers leave fast fashion stores? Role of shoppers' confusion

Joohye Hwang, Tracie Tung, Hira Cho

The study aims to examine fast fashion consumers' negative in-store experiences focusing on the effect of the two store environment factors, product overload and store ambiance…