Journal of Fashion Marketing and Management: Volume 1 Issue 4

Consumer assessment and comparison of physical characteristics of cotton‐wool blend fabrics

Patricia E. Horridge, Samina Khan

This study compared physical characteristics in four fabrics before and after a wear trial. The constructed fabrics were: 100 per cent pima cotton, 90–10 per cent pima…

Consumers' definitions of apparel value: An investigation of department store shoppers

Nancy L. Cassill, Jane B. Thomas, Erica M. Bailey

Value is a word that is frequently used by consumers, retailers and manufacturers. Understanding how consumers define value is imperative to the success of the industry. Value has…

Fashion advertising: Does age, body type or ethnicity influence consumers' perceptions?

Hazel O. Jackson, Nicolla Ross

The effect that the image of the fashion model had on consumer perceptions of a product was explored. An image of models typically found in fashion advertisements (mainstream…

Selection and acquisition of children's clothing in single‐parent and dual‐parent families

Jeanne R. Heitmeyer, Kay Grise, Christine A. Readdick

The purpose of this study was to investigate the similarities and differences in single‐ and dual‐parent family households in their selection and acquisition of children's…

La mode sans frontières? The internationalisation of fashion retailing

Christopher M. Moore

This paper examines the internationalisation activities of eight French fashion retailers, with particular reference to their motivations and methods of entry into the UK retail…

Marketing communications in the internationalisation of UK fashion brands

Gaynor Lea‐Greenwood

Fashion marketing communications in the UK domestic arena has for the most part relied upon a combination of public relations, press office activity and a widespread presence, or…

Beyond fashion: Emerging strategies in the Italian clothing industry

Enrico Scarso

After the good results achieved during the last decade, the Italian apparel industry is encountering new problems. On one side, changed customers' tastes and the crisis of the…

The Swedish clothing industry: Strategies for survival and lessons for the UK

Richard M. Jones

In many respects the clothing industry and clothing market in Sweden provides a useful guide to potential trends and strategies which might be expected to prevail in other…