Journal of Fashion Marketing and Management: Volume 5 Issue 3

Men’s tailored jackets: objective measurement and consumer perception

C. Ball, D. Fairclough, J.E. Ruckman

To investigate consumers’ perceptions of appearance and handle of the chest area and the lapel in men’s tailored jackets, both objective measurement using FAST and subjective…

Preliminary explorations of a pattern language for innovation management

Beatrice Le Pechoux, Trevor J. Little

The apparel design process involves gathering and analysing information on fashion trends, markets and past line sales and editing ideas for successful combinations of fabric…

Casualwear shopping behaviour of college men in Georgia, USA

Jung‐Im Seo, Jan M. Hathcote, Anne L. Sweaney

The expanding nature of the men’s casual apparel market represents a considerable economic growth area in the apparel industry. Of particular interest is the demand for casual…

Her way: women presidents leading companies

Suzanne Marshall

This study examines the leadership styles provided by women in top corporate positions. Three women – each president of a southern California apparel manufacturing company – were…

“Did you hear what Tommy Hilfiger said?” Urban legend, urban fashion and African‐American generation Xers

Kimberly R. McNeil, Olenda E. Johnson, Ann Y. Johnson

The purpose of this study is to examine the influence of an urban folktale on the purchasing intentions and buying behaviour of the consumer. Specifically, it examines a rumour…

Report on the production, sales and trade of denim in Hong Kong

Yi Li, Lei Yao, Richard M. Jones

As a world leader in the textiles and clothing trade, Hong Kong has played an important role in world denim products trade. To obtain a sound understanding of the current status…