Journal of Fashion Marketing and Management: Volume 11 Issue 1

Internal key factors in export performance: A comparative analysis in the Italian and Spanish textile‐clothing sector (part 1)

This is the first part of two papers which examine the Italian and Spanish textile‐clothing sector The purpose of this paper is to analyse the key factors in the international…

Management perception and marketing strategy in export performance: A comparative analysis in Italian and Spanish textile‐clothing sector (part 2)

This is the second of two papers which examine the Italian and Spanish textile‐clothing sector. The purpose of this paper is to focuse on the key factors in the international…

Fashion marketing to women in Kazakhstan

The purpose of this paper is to explore consumer behavior regarding women's decisions concerning fashion in the emerging marketing of Kazakhstan.

Central and Eastern European countries and North Africa: The emerging clothing supplying countries to the EU

The purpose of this study is to examine the delocalization trend of the EU's clothing production to Central and Eastern European Countries (CEECs) and North Africa, focusing on…

Consumer behaviour and preferences regarding children's clothing in Turkey

The aim of this study is to determine the factors affecting the consumer preferences and behaviour in the children's clothing market in Turkey, a country where the majority of the…

Analysis of comparative advantage in the textile complex: A study of Eastern European and former Soviet Union nations

This paper aims to present an exploratory investigation into ten‐year (1995‐2004) patterns of trade specialization among Eastern European and former Soviet Union Nations…

Making sense of the market: An exploration of apparel consumption practices of the Russian consumer

The purpose of this study is to examine and interpret post‐socialist consumer experiences in relation to clothing consumption practices when consumers shop, acquire, and wear…

Clothing's big bang: the impact of the end of the ATC on developing country clothing suppliers

Prior to the liberalisation of the clothing and textiles sector under the Agreement on Textiles and Clothing (ATC) fears had been expressed about the potential impact on…

The role of focal suppliers in strategic networks for internationalisation: Perspectives from small and medium‐sized Italian and Thai silk suppliers

The purpose of this research paper is to examine the role of focal suppliers in strategic networks for internationalisation from the perspectives of small and medium‐sized Italian…

An exploratory study on the reasons for purchasing imported high fashion apparels: The case of Greece

The purpose of this study is to examine the reasons that Greek consumers purchase imported high fashion apparel over Greek designers high fashion apparel. The objective of the…

Colour Forecasting

Challenges and opportunities for the clothing industry in Eastern and Southern Europe

Emerald at 40

Forthcoming in Issue 2