Journal of Fashion Marketing and Management: Volume 24 Issue 4

From PLM 1.0 to PLM 2.0: the evolving role of product lifecycle management (PLM) in the textile and apparel industries

Jo Conlon

Product lifecycle management (PLM) is an enterprise-wide strategy gaining prominence across manufacturing. The fashion industry is a late adopter of PLM, yet within global fashion…

Emotional branding on fashion brand websites: harnessing the Pleasure-Arousal-Dominance (P-A-D) model

Kiseol Yang, HaeJung Maria Kim, Jonelle Zimmerman

Drawn from the P-A-D approach, the purposes of this study are (1) to investigate the impacts of website attributes on emotional branding process, and (2) to examine the mediating…

Facebook and luxury fashion brands: self-congruent posts and purchase intentions

Elaine Wallace, Isabel Buil, Sara Catalán

This study explores consumers' self-congruence with luxury fashion brands they mention on Facebook. It investigates the extent to which those brands are congruent with the actual…

Drivers and outcomes of brand engagement in self-concept for luxury fashion brands

Munyaradzi W. Nyadzayo, Lester W. Johnson, Monica Rossi

To understand consumer brand engagement processes in luxury fashion brands. Grounded on the brand engagement in self-concept (BESC), this study examines key drivers (i.e. value…

Who says what?: exploring the impacts of content type and blog type on brand credibility, brand similarity and eWOM intention

Jiyoung Kim, Rebecca Melton, Jihye Ellie Min, Bu Yong Kim

The purpose of this research is to conduct an exploratory study to discover if presenting consumers with a certain content type (i.e. product-focused content with informational…

The role of fashion retail buyers in China and the buyer decision-making process

Yingtong Zhong, Sovan Mitra

The Chinese fashion market is becoming increasingly important in terms of consumption volume and value. A critical aspect of the Chinese fashion market is the role of the fashion…

Social comparison in fashion blogging: “creative self” as the new genre in fashion communication

Athena Choi

The purpose of this study is to draw on an inductive approach in exploring how the post-90s generation relates themselves with the others when browsing fashion images on social…

Evaluating garments in augmented reality when shopping online

Fatma Baytar, Telin Chung, Eonyou Shin

Augmented Reality (AR) integrates computer-generated images to a physical environment in real-time. Online apparel shopping presents some product-related risks, as consumers can…

Embracing imperfection: contemporary fashion communication and consumer well-being

Yiwei Lai, Milda Perminiene

Fashion advertising as a contemporary ideological form has the power to deliver semiotic messages, which frames individuals' perception. Promoting perfection in consumer culture…