Journal of Fashion Marketing and Management: Volume 10 Issue 1

Fashion stores between fun and usefulness

Daniele Scarpi

The purpose of this paper is to analyse the relation between hedonic/utilitarian shopping behaviour and a number of key variables, such as store loyalty, perceived value, purchase…

Some psychological motivations for fashion opinion leadership and fashion opinion seeking

Laurent Bertrandias, Ronald E. Goldsmith

To model the relationships between consumer need for uniqueness and attention to social comparison information with fashion opinion leadership and fashion opinion seeking.

Exploratory study of virtual communities of apparel retailers

Hye‐Shin Kim, Byoungho Jin

This study aims to present a general overview of the characteristics of virtual communities hosted by apparel retailers.

Identification of overseas vendor selection criteria used by Canadian apparel buyers: Is ISO 9000 relevant?

Ismat Thaver, Anne Wilcock

The purpose of this study is to determine the criteria used by members of the textile and apparel chain to select overseas vendors. Of specific interest is the value (if any) of…

Variations in Canadian women's ready‐to‐wear standard sizes

Marie‐Eve Faust, Serge Carrier, Pierre Baptist

To demonstrate that the current weaknesses in women's ready‐to‐wear size standardization charts originate not only in the obsolescence of the base data but also in the…

The promise of demand chain management in fashion

Dany Jacobs

The purpose of this paper is to discuss the actual state of demand chain management compared with its promises of a few years ago.

Aso‐oke: a Nigerian classic style and fashion fabric

A.B. Agbadudu, F.O. Ogunrin

How hand‐weaving skills got to Nigeria, from where and when, have been tentatively answered in the literature and virtually every ethnic group in the country weaves. Aso‐oke…

Growth opportunities in luxury goods and real estate

Håkan Preiholt, Claes Hägg

The paper aims to discuss some similarities between design activities related to luxury goods and real estate.

How Fashion Works

Stephen Wigley

You could not make it up!

Richard Jones

Forthcoming in Issue 2