Growth opportunities in luxury goods and real estate

Abstract

Purpose

The paper aims to discuss some similarities between design activities related to luxury goods and real estate.

Design/methodology/approach

The paper discusses some similarities between design activities related to luxury goods and real estate. The focus is on new market opportunities and on shareholder value similarities for those two industries.

Findings

The paper finds that there is a fundamental similarity between the luxury goods and real estate industries. The common characteristic is the role played by designers and architects. They function as personified options in the sense that they give their firms opportunities to launch new projects at appropriate points in time.

Research limitations/implications

This is a theoretical discussion backed up by cases from two types of industry. A broader empirical research can broaden the picture of this out of the ordinary field of research.

Practical implications

The paper is a very useful source of information and impartial advice for those who are interested in luxury goods, fashion design, architecture, financial marketing, investor relations, and real estate.

Originality/value

The paper fulfils and identifies two fields of research, the real estate and the luxury goods industry. In the real estate industry, architects create new opportunities when they work with old buildings or with vacant land. In the luxury goods industry designers have a similar role.

Citation

Preiholt, H. and Hägg, C. (2006), "Growth opportunities in luxury goods and real estate", Journal of Fashion Marketing and Management, Vol. 10 No. 1, pp. 114-119. https://doi.org/10.1108/13612020610651169