Journal of Fashion Marketing and Management: Volume 2 Issue 3

The Internet: A viable strategy for fashion retail marketing?

Ruth Murphy

Much attention, both within the popular media and the academic milieu, is devoted to presenting a very positive image of the Internet in terms of its usefulness and its importance…

Competitive asset or unnecessary expense? The role of the designer within UK fashion retailing

Christopher M. Moore, Linda Shearer

While much is made of the contribution of design to the achievement of competitive advantage within the British fashion retail sector, little attempt has been made to examine the…

Drivers of change in UK clothing manufacturing

Gracia M. Bruscas, Gwyn Groves, John M. Kay

The most successful companies want to remain successful and are continuously trying to improve their manufacturing operations. How and why these changes are decided, upon and…

The global reach of the UK clothing sector — Part 2

Richard Jones

The concept of globalisation has received wide currency in the literature on international business strategy. Authors such as Levitt and Ohmae argue that, in the future, only…

Minimum wage legislation and the UK clothing industry: The BCIA view

J.R. Wilson

In the editorial to this issue I summarised the available academic evidence on the effect of minimum wages upon employment. I pointed out that it is possible that the conclusion…

Size and fit: Formulation of body measurement tables and sizing systems — Part 2

Alison Beazley

To obtain sizing systems a specialist knowledge is required to analyse statistically body measurements from surveys. Control measurements, size ranges, body proportions and size…

Independent menswear retailers' views on designer menswear brand extensions

Hsiu‐chuan Huang, John Willans

Given the high costs of creating and sustaining brands it is not surprising that organisations wish to capitalise as far as possible on these assets. Designers and their financial…