Journal of Fashion Marketing and Management: Volume 26 Issue 4

Investigating the role of regulatory focus in apparel attribute prioritization

Jonghan Hyun

The purpose of this study is to utilize consumers' regulatory focus as a segmentation variable to understand how and why consumers shift their tendency to prioritize certain…

Past, present and future of luxury brands: a review and bibliometric analysis

Rehan Husain, Taab Ahmad Samad, Yusra Qamar

This study aims to identify the present research trends and streamline future research possibilities in luxury brands by a systematic review of the existing literature.

Who are social media influencers for luxury fashion consumption of the Chinese Gen Z? Categorisation and empirical examination

Yan Sun, Rachel Wang, Dongmei Cao, Rouyi Lee

Social media influencers (SMIs) play an increasingly important role in influencing youth and their shopping behaviours in digital marketing. Research has examined various but…

The impact of communication on consumer knowledge of environmentally sustainable apparel

Jitong Li, Karen K. Leonas

This study aims to investigate consumer knowledge of environmentally sustainable apparel (ESA) and examine the impact of communication on consumer knowledge of ESA.

A triple-trickle theory for sustainable fashion adoption: the rise of a luxury trend

Iris Mohr, Leonora Fuxman, Ali B. Mahmoud

This article critically synthesizes the literature on sustainable fashion, the movement behind it and plausible fashion adoption theories. Then, to build on those studies…

Apparel shopping styles of Ghanaian female young adults

Dora Appiadu, Mercy Kuma-Kpobee, Efua Vandyck

The purpose of the study was to identify the apparel shopping styles of Ghanaian female young adults and to assess the applicability of the consumer styles inventory (CSI) within…

Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior

Arpita Khare, Amrut Sadachar, Swagata Chakraborty

The study examined the role of collective self-esteem (CSE), online communities, green attitudes and the influence of celebrities on green clothing involvement and consequently…

Executive decision-making in fashion retail: a phenomenological exploration of resources and strategies

Danielle Sponder Testa, Elena E. Karpova

Decision-makers must be well-informed to successfully impact the future of the business. The purpose of this study was to explore experiences of US fashion retail executives when…

As cheap as humanly possible: why consumers care less about worker welfare

Tara Stringer, Alice Ruth Payne, Gary Mortimer

Worker welfare and modern slavery within the fashion industry remain a key supply chain challenge for many retailers, consumers, governments and advocacy groups. Yet, despite…