Journal of Fashion Marketing and Management: Volume 9 Issue 3

Consumer shopping value, satisfaction, and loyalty for retail apparel brands

To examine the effect of utilitarian and hedonic shopping benefits on customer satisfaction, loyalty, and word of mouth communication in a retail branded context.

The developing direct relationship between a manufacturer and consumers: Four group cases

To investigate consumers' characteristics during internet shopping for customized products in order to reduce the distance between a manufacturer and consumers.

Measuring affective reactions to print apparel advertisements: a scale development

To develop and validate a new scale for affective reactions to print apparel advertisements.

National versus store brand effects on consumer evaluation of a garment

The study reported in this article aims to examine the effects of national versus store brands on consumer evaluation of a garment, taking into account the intended product usage…

Effects of global sourcing on textiles and apparel

1 January 2005 sees quota elimination in textile and apparel trade. This study traces textile and apparel trade, since 1994 and analyzes how trade agreements have influenced…

Fibre brand promotion and consumer product awareness: case study of Tactel

This case study investigates the consumer perception of Tactel that has resulted from Invista's marketing strategy of generating brand recognition for Tactel and considers whether…

The second‐hand clothing distribution channel: Opportunities for retail entrepreneurs in Malawi

This preliminary study describes the Malawi second‐hand clothing market and recommends strategies for improved distribution by entrepreneurs. We explore the potential for formal…

e‐TAILING (1st ed.)

Special edition – demographic change and the fashion market

Editorial