Journal of Fashion Marketing and Management: Volume 27 Issue 4

Pre-owned fashion as sustainable consumerism? Opportunities and challenges in the Vietnam market

Lam Hong Lan, Jerry Watkins

The purpose of this paper is to identify opportunities and challenges for small- to medium-sized pre-owned fashion enterprises (SMEs) in Vietnam. While recent studies have…

The effects of perceived value, environmental concern and attitude on recycled fashion consumption

Tuğba Şener, Ferdi Bişkin, Neşe Dündar

This study aims to determine the effects of consumers' perceptions of value and environmental concerns toward recycled content clothing on consumers' attitudes and purchase…

Value-based nudging of ethnic garments: a conjoint study to differentiate the value perception of ethnic products across Indian Markets

Arnab Banerjee, Tanusree Dutta, Aditya Shankar Mishra

Handloom products often fail to infiltrate the global or mainland market, resulting in small localized markets, limited demand and profitability. Recent times have also witnessed…

Slow fashion purchase intention drivers: an Indonesian study

Atik Aprianingsih, Ira Fachira, Margareth Setiawan, Teresia Debby, Nia Desiana, Shafa Amira Nurryda Lathifan

This study aims to explore the relationships between particular personal values (environmental, hedonic and utilitarian) and the intention to purchase slow fashion through the…

Consumer emotional experience research on online clothing tactile attributes: evidence from physiological polygraph

Xiaohong Mo, Ding-Bang Luh

For online experiential products, tactile attributes are important but hard-to-achieve features. This research aims to explore consumers' emotional experiences by incorporating…

Personalization and customization in fashion: searching for a definition

Tekila Harley Nobile, Lorenzo Cantoni

The purpose of the study is to reach an in-depth understanding of personalization and its components by developing a comprehensive definition of the concept in fashion. Moreover…

Duty to all: exploring the role of moral duty in the development of adaptive apparel design innovations

Kerri McBee-Black

This study aimed to gain an in-depth and contextualized understanding of what impacted Scheier's commitment to addressing the apparel challenges of people with disabilities (PWDs…

Beyond the gender dichotomy in fashion: Exploring the factors involved in cross-sexual fashion consumer behaviour for cisgender women

Daniel Almaguer Buentello, Aurore Bardey, Jekaterina Rogaten

Our study explored and mapped cisgender female consumers' motivation and shopping experience for cross-sexual fashion, i.e. people shopping for clothes that are not designed or…

Why do consumers purchase green clothing? Investigating symbolic meanings beyond social status and the role of consumer mindset

Selen Bakış, Hakan Kitapçı

In the purchase intention of green products context, researchers have mainly investigated the role of symbolism but have mostly discussed symbolic attributes/meanings in terms of…