Marketing Intelligence & Planning
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Volume 43
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Marketing insights from sentiment distribution of high-tech products using DistilBERT
Minyoung An, Donghee YooThis study proposes a new method for detecting sentiment distribution and identifying key events in high-tech product categories, providing insights from decision-making in…
Elucidating the role of team-managed social media in influencing sport fans’ purchase intention
Jaskirat Singh Rai, Heetae Cho, Amanpreet Singh, Maher N. ItaniThis study examined how the repeated information posted by sports teams on their social media pages influences the purchase intention of sports consumers. More specifically, the…
Differential effects of digital transformation on the profitability and marketability of manufacturing firms
Xueting Zhang, Longsheng Yin, Feng WangDespite the growing importance of digital transformation, few studies have investigated its precise effects on firm efficiency. This research explores the differential effects of…
Understanding esports venue operations: how venue characteristics influence spectator outcomes
Hüseyin Çevik, Sam S. Chen, Brandon Mastromartino, James J. ZhangThis study aims to identify the key attributes of esports venues as perceived by spectators. Using the stimulus-organism-response framework, it also examines how these attributes…
Systematic literature review on retail agglomeration marketing
Kavya Shree Kuduvalli Manjunath, Safoora Habeeb, Priya Solomon, Charles Jebarajakirthy, Haroon Iqbal Maseeh, Raiswa Saha, Anju BhartiThe aim of this study is to perform a systematic literature review on retail agglomeration literature and present an agenda of future research in this domain.
Harnessing the power of social media advertising: strategic opportunities
Majed Zamil Hatem Alkindi, Akram Haddad, Abdu Mohamed Dawood Hafiz, Alaa Makki Abdulhadi Akkof, Kenny Teoh ChengThis paper examines the effects of advertising value, informativeness, entertainment, irritation and personalization on (18–34) generation attitude and the usage of social media…
Holistic customer experience: interplay between retail experience quality, customer in-shop emotion valence and in-shop involvement valence
Muhammad Farrukh Abid, Amjad Shamim, Park Thaichon, Sara Quach, Junaid Siddique, Maheen Iqbal AwanThis study examines the roles of retail experience quality dimensions, customers’ in-shop emotion valence and in-shop involvement valence in shaping the holistic retail customer…
The role of social community in influencing purchase intention in live-streaming E-commerce: a social learning theory perspective
Yuan Yin, Bingfeng Bai, Sihua XuLive-streaming platforms emphasize dynamic social interaction and fan engagement. Users integrate into the live-streaming community through continuous social learning activities…
Are social media marketing activities reaping benefits for brands? The moderating role of education
Shaji Mathai, Sushant Kumar, Naman Sreen, Saket JeswaniIncreasingly, brands are using social media to attract consumers. However, it is not clear how social media activities influence consumers. To address this, the study examines the…
Value co-creation: a metatheory unifying framework and fundamental propositions
Victor Saha, Linda D. Hollebeek, Mani Venkatesh, Praveen Goyal, Moira ClarkValue co-creation (VCC) represents actors’ joint, communal or shared value-creating processes. However, while existing research has advanced important VCC-based insight, the use…
The effects of esports viewers’ customer experience on intention to purchase sponsoring brands: the mediating role of social identification
Fernando Navarro-Lucena, Rafael Anaya-Sánchez, Sebastian MolinilloThe aim of this study is to understand how the dimensions of esports streaming viewers’ customer experience influence their intentions to buy brands produced by sponsors, both…
Gifting a warm-glow effect: how identity influences charitable gifting
Garima Ranga, Kapil Khandeparkar, Manoj Motiani, Purvendu SharmaThis work explores how recipients’ identity influences givers’ choice of charitable gifts, their propensity to deviate from gifting registries and how it impacts social ties.
Unlocking the enigma of social commerce discontinuation: exploring the approach and avoidance drivers
Sin-Er Chong, Xin-Jean Lim, Siew Imm Ng, Norazlyn Kamal BashaThis research explores the impact of approach and avoidance drivers on users’ discontinuance usage intention (DUI) in social commerce (s-commerce). It also examines the mediating…
Investigating consumer challenges against dark patterns using grey influence analysis (GINA)
Vibhav Singh, Niraj Kumar Vishvakarma, Vinod KumarDue to the extreme competition in the e-commerce landscape, online companies resort to driving extra profits by manipulating user decisions via manipulative user interfaces and…
Attitude towards surrogate advertising on social media platforms
Bikramjit Rishi, Atul Shiva, Lakshay PiplaniThe paper applies the theory of planned behaviour (TPB) to investigate how surrogate advertising on social media platforms influences consumer attitudes towards alcohol products…
The effectiveness of green demarketing campaigns: the moderating role of corporate social responsibility orientation
Hye Jin Yoon, Yoon-Joo Lee, Youngjee Ko, Jinho JooThis research aims to investigate the effectiveness of integrated marketing communication (IMC) messages in demarketing campaigns, particularly considering the consumer’s…
From slogans to actions: How does social media marketing and collectivism drive green consumption behaviour?
Yanyan Zhang, Tat-Huei ChamThe purpose of this study is to investigate the factors that influence customers’ green consumption intention by integrating social cognitive theory (SCT) and the cognitive…
Examining the intention-behavior gap in consumer switching: the moderating role of switching costs
Cong ZhaoThis study investigates the gap between switching intentions and actual switching behaviors among customers, addressing a gap in previous research that focused on either…
A holistic review of customer experience research: topic modelling using BERTopic
Manit MishraThis study consolidates the current state of knowledge in customer experience (CX) research by examining literature published over last 20 years (2003–2022). The purpose is to…
Green initiatives, sustainable luxury brand purchasing and brand experience in an emerging market: a moderated mediation analysis
Shilpa Kokatnur, Hengky Latan, Rambabu Lavuri, Charbel Jose Chiappetta JabbourThis research investigates the effect of green initiatives on sustainable luxury brand purchasing intentions, employing sustainable involvement and attitude as mediators and brand…
Don’t overdo it with blockchain – understanding the impact of blockchain on users’ security perception
Abhishek Kumar Jha, Saurabh Kumar, Aarushi JainBlockchain technology has been labeled as the most disruptive technological innovation of the current decade due to its impact on almost every major industry. Based on privacy…
Influence tactics and marketing channel relationship management
Thac Dang-Van, Ninh Nguyen, Simon Pervan, Hoang Viet Nguyen, Muhammad Abid SaleemThis study investigates how rational, coercive and emotional influence tactics affect key factors in managing relationships between marketing channel members, i.e. knowledge…
Losing and grieving: an approach toward understanding the consequences of brand grief and typology of grieving consumers
Sajira Khatoon, Varisha RehmanThe purpose of this study is to explore the consequences of brand grief resulting from the loss of strong consumer-brand relationships (CBR) and devise a typology of grieving…
Post-recovery behavioral outcome in service recovery: a conditional mediation perspective
Md Rokonuzzaman, Muhammad Mollah, Ahasan HarunThis article delves into a theoretical framework evaluating the outcomes of justice perception (JP) on post-complaint behaviors. In addition, this article intends to facilitate…
Do brand coolness and brand romance synchronize with sustainability? Insights from a mixed-method approach
Gursimranjit Singh, Jasmeet Kaur, Arvind KumarThis study aims to analyse the synchronization sustainability has with coolness and how promotion of sustainable fashion can be dealt in an ameliorate way. It also provides…
Investigating the responses of bystanding customers to loyalty programs: a moderated-mediation model
Matthew Noble, Denni Arli, Rajesh RajaguruThe purpose of this study is to provide insight as to how middle-tier frequent flyers react to witnessing the preferential treatment of a top-tier customer, how rule clarity…
Use of gamification and hyper-personalization in the coupon industry: does it impact the consumer’s intention to redeem?
Preeti Nayal, Arun Sharma, Neeraj Pandey, Amit ShankarDrawing on self-determination theory (SDT), this study analyzes the impact of gamified and personalized coupons on the intention to redeem digital coupons in the presence of…
Marketing affordance of social media for product innovation: the role of organizational structures
Linlin Liu, Jiawen ChenDespite substantial research attention on the business use of social media in innovation literature, the action-based mechanisms through which social media affect firms' product…
Does good digital business strategy bring good market intelligence and service innovation? Interference of different levels of organizational memory
Nianwei Yin, Liangding Jia, Jing Long, Longjun LiuFacing the increasing competition and uncertainty, when and how to improve service innovation performance with the help of digital business strategy has become an important issue…
Consumer resistance to WhatsApp payment system: integrating innovation resistance theory and SOR framework
S.M. Fatah Uddin, Mohd. Danish Kirmani, Lamay Bin Sabir, Mohd. Nishat Faisal, Nripendra P. RanaDespite an exponential rise in the frequency of online payments in India, the cause of consumer resistance towards the WhatsApp payment system (WPS) remains unexplored. This…
Drivers of brand love for organic wine brands: moderating role of ethnocentrism
Seema Bhardwaj, Kishalay AdhikariThe consumption of organic wine has witnessed exponential growth, mainly because of changing lifestyles, rising disposable income, modernity aspects and claimed health benefits…
The concepts of sustainability value and the application of big data in enhancing the ability of sustainability marketing
Sheng-Fang Chou, Jeou-Shyan Horng, Chih-Hsing Liu, Tai-Yi Yu, Bernard Gan, Wen-Jung Chang, Jun-You LinWe seek to contribute to the literature by comparing and analyzing the relationship between Australian and Taiwanese students regarding environmental value attitude, action…
Beyond words: understanding the impact of presentation formats and product involvement on AI-voice assistant adoption
Harinder Hari, Arun Sharma, Sanjeev VermaVoice assistants can present search results through “voice presentation” or “voice and visual”, depending on the device they are connected to. Alternatively, consumers can search…
The effect of green perceived values on urban homeowners’ greening intention: the mediating role of green attitude
Matilda Adams, Ernest Yaw Tweneboah-Koduah, Stephen Mahama Braimah, Raphael OdoomThe purpose of this paper is to examine the influence of urban homeowners’ green perceived values (i.e. green functional, emotional, ecological and aesthetic values) on their…
Mechanism for developing brand equity of higher education institutes using intangible resources: a serial-multiple mediation analysis
Kritika Khanna, Jagwinder Singh, Sarbjit Singh BediThis study aims to build a comprehensive model for developing higher education institutes (HEIs) brand equity by examining the impact of HEIs intangible resources, brand…
Social media communication, consumer attitude and purchase intention in lifestyle category products: a PLS-SEM modeling
Sumanjeet Singh, Dhani Shanker Chaubey, Rohit Raj, Vimal Kumar, Minakshi Paliwal, Seema MahlawatThis study explores the intricate relationship between social media communication, consumer attitude and purchase intention within the context of lifestyle category products. With…
Over-the-top (OTT) platforms: a review, synthesis and research directions
Prateek Khanna, Reetika Sehgal, Ashish Gupta, Ashish Mohan Dubey, Rajeev SrivastavaIn this era of technological advancement, the capabilities of devices and telecommunications have changed the pattern of media consumption among consumers. This study examined the…
Exploring online advocacy mechanisms through self-presentation: a comparative analysis between e-commerce website customers
Muhammad Haroon Shoukat, Islam Elgammal, Mukaram Ali Khan, Kareem M. SelemUnderpinning social identity theory (SIT) and service-dominant logic (SDL), the current paper seeks to explore the effect of self-presentation on online brand advocacy (OBA)…
Can virtual streamers replace human streamers? The interactive effect of streamer type and product type on purchase intention
Rui Yan, Zhen Tang, Dewen LiuDigitally driven virtual streamers are increasingly utilized in live-streaming commerce, possessing distinct advantages compared to human streamers. However, the applicable…
Optimizing green knowledge acquisition through entrepreneurial orientation and resource orchestration for sustainable business performance
Asier BaqueroConsidering the importance of green knowledge in firms' sustainability, this study investigates the mediating mechanism of green knowledge acquisition (GKA) and the moderating…
Engage to co-create! The drivers of brand co-creation on social commerce
Saiyara Nibras, Tjong Andreas Gunawan, Garry Wei-Han Tan, Pei-San Lo, Eugene Cheng-Xi Aw, Keng-Boon OoiConsumers nowadays are no longer bystanders in the process of production but are proactive collaborators with the power to co-create value with brands. This study aims to explore…
ISSN:
0263-4503e-ISSN:
1758-8049ISSN-L:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss