Marketing Intelligence & Planning: Volume 14 Issue 2

Public relations in the promotional mix: a three‐phase analysis

Philip J. Kitchen

Suggests that significant changes are taking place within the promotional mix in UK FMCG firms. In particular points to the emergence of public relations as a dynamic tool within…

Methodological issues in consumer research: towards a feminist perspective

Helen R. Woodruffe

Avers that consumer research has been criticized for its preoccupation with empirical issues (Ryan, 1986) and its neglect of the experiential perspective of consumers as…

Environmental decision making: research issues in the cosmetics and toiletries industry

Andrea Prothero

Examines the array of areas within society that are having an impact and are likely to be affected by transition to a new, green world. Focuses on a research project currently…

ATM user attitudes: a neural network analysis

Fiona Davies, Luiz Moutinho, Bruce Curry

Shows how neural networks can bring together psychometric and econometric approaches to the measurement of attitudes and perceptions. Uses a neural network to analyse data…

Educational supply chain: a tool for strategic planning in tertiary education?

Elaine M. O’Brien, Kenneth R. Deans

Examines the concept of adapting industry models to higher education, with specific reference to the idea of an educational supply chain, in which employers, students, university…

Relationship marketing in the NHS: will it bring the buyers and suppliers together again?

Michael J. Hatton, Brian P. Mathews

Working for Patients (1989), implemented in 1991, introduced into the National Health Service (NHS) the purchaser‐provider split, which created an “internal market” for health…