Marketing Intelligence & Planning: Volume 19 Issue 7

An investigation into UK firms’ use of trade missions

Martine M. Spence, Dave Crick

This paper reports on a longitudinal investigation into two groups of UK firms’ use of trade missions in psychologically distant countries. Firms in the first group were “new” to…

Consumer perceptions of shopping bags

Gerard Prendergast, Shuk Wai Ng, Lee Lee Leung

Retail shopping bags are a form of secondary packaging, which are provided by retailers (free of charge) to customers as a means of transporting merchandise. In Hong Kong, the…

Consumers and brands: a study of the impact of self‐image congruence on brand preference and satisfaction

Ahmad Jamal, Mark M.H. Goode

Previous research indicates that the self‐image product image congruity (commonly known as self‐image congruence) can affect consumers’ product preferences and their purchase…

A preliminary study of product nature and electronic commerce

Simpson Poon, Mathew Joseph

It may be logical to think that a firm offering products that can be delivered online will benefit more from Internet commerce. However, there is limited evidence to prove if this…

Cross‐cultural consumer decisions: consideration sets – a marketing universal?

Ronald P. LeBlanc, Neil C. Herndon

This research explores the existence of consideration sets as a marketing universal by evaluating consideration set sizes for a shopping good in a cross‐cultural context. Previous…

Modelling distributor retention in network marketing organisations

Pumela Msweli, Adrian Sargeant

This paper proposes a model of distributor retention in network marketing (NWM) organisations based on a review of the existing literature from salesforce management, turnover and…

An empirical investigation of customer satisfaction with health care services

Douglas Amyx, Dennis N. Bristow

A 2 × 2 full factorial between subjects experimental design was used to examine how three elements of the health care experience (patients’ freedom to choose a physician; patients…