Marketing Intelligence & Planning: Volume 11 Issue 2

A Philosophy for Globalization

Richard Kustin

In order to operate effectively in an environment of borderlessmarkets, standard products and globalization marketing globalmultinational corporations have to function under a…

UK Joint Ventures in China: Motivation and Partner Selection

Keith W. Glaister, Yu Wang

The Chinese government has liberalized the foreign investmentenvironment considerably in order to encourage inward investment,primarily through joint ventures. Reviews the changes…

Transfer of Marketing Technology to China: A Content Analysis

Chi‐fai Chan, Kwok‐fai Lau, Kitty Y. Young

Investigates the level of transfer of marketing technology to Chinavia a content analysis of leading marketing and marketing‐relatedjournals in China. Based on the findings…

Adapting Export Business Relationships: The Greek Experience in the UK

Constantine S. Katsikeas, Nigel F. Piercy

Addresses the issue of adaptation by indigenous Greek exportmanufacturing firms in their business relationships with UK importers.Fifty‐three manufacturers in Greece were included…

Information Needs of Exporters: An Empirical Study of Turkish Exporters

Cüneyt Evirgen, Muzaffer Bodur, S. Tamer Cavusgil

The identification and selection of attractive foreign markets isone of the most important concerns in exporting. This process requiresusing relevant, timely and useful…

Impact of TV Commercials on Saudi Children′s Purchase Behaviour

Ugur Yavas, Abdulla Abdul‐Gader

A sample of 217 Saudi children was surveyed to determine the impactof television commercials on their purchase behaviour. Reports theresults of this survey, broken down by gender…

Conducting Business with Koreans

Sang T. Choe, Glenn A. Pitman

South Korea has emerged as one of the most prosperous markets onthe globe. Its high economic growth rate and rising householdconsumption indicate that many sectors of the economy…