Table of contents
Using the 7Ps as a generic marketing mix: an exploratory survey of UK and European marketing academics
Mohammed Rafiq, Pervaiz K. AhmedMcCarthy′s 4Ps mix has increasingly come under attack with theresult that different marketing mixes have been put forward fordifferent marketing contexts. Contends that the…
114684
What does marketing really mean to the Japanese?
Alain Genestre, Paul Herbig, Alan T. ShaoAs the Japanese have catapulted themselves to become asupereconomic power, many reasons have been given regarding their rapidprogression – one of which is the claim that they are…
2791
Estimating the design factor for surveys in Hong Kong
Alan Ching Biu TseAims to estimate the design factors for surveys in Hong Kong. Thedesign factor is to be used for estimating the true standard errors insurveys, using non‐simple random sampling…
1022
ISSN:
0263-4503e-ISSN:
1758-8049ISSN-L:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss