Marketing Intelligence & Planning: Volume 21 Issue 4

Regulating ageism in UK advertising: an industry perspective

Marylyn Carrigan, Isabelle Szmigin

Demographic trends are suggesting that older people are growing in importance in the population. The advertising industry has been accused of ignoring older people in…

The marketing management process and heuristic devices: an action research investigation

Claudio Vignali, Mike Zundel

There has been extensive debate about the purpose and scope of appropriate management research. Many authors agree that management research does not operate a single agreed…

The role of market orientation on company performance through the development of sustainable competitive advantage: the Inditex‐Zara case

Andrés Mazaira, E. González, Ruth Avendaño

This paper has been developed as a part of research seeking to verify the effects of organisational culture in general, and market orientation in particular, on the behaviour and…

Planning an effective Internet retail store

Adam S. Huarng, Doris Christopher

This paper provides an analysis of the consumer buying decision process and discusses its impacts and implications for Internet retail store design. The paper begins with a brief…

How e‐CRM can enhance customer loyalty

Liz Lee‐Kelley, David Gilbert, Robin Mannicom

Internet‐based companies need to remain competitive. One way of improving competitive advantage is to attract more customers and increase customer retention; for example, by…

Rethinking the international marketing strategy: new dimensions in a competitive market

Bo Rundh

The internationalisation has been a slow process for most companies and it has often been a question of gaining experience of other countries step by step. However, during the…