Marketing Intelligence & Planning: Volume 23 Issue 4

Dimensions of advertising attitudes: Congruence between Turkish and New Zealand consumers

Nicholas J. Ashill, Ugur Yavas

Examines the similarities and differences in the dimensionality of advertising attitudes between Turkish and New Zealand consumers.

Price as a variable in online consumer trade‐offs

Ted Karlsson, Christer Kuttainen, Leyland Pitt, Stavroula Spyropoulou

To determine the impact of price on consumer decision making in online environments.

Identifying the effects of cannibalization on the product portfolio

Sundara Raghavan Srinivasan, Sreeram Ramakrishnan, Scott E. Grasman

The need for studying the effects of cannibalization and its importance has been established in the literature, especially, since an assessment of the expected cannibalization…

The strategic value of customer profitability analysis

Erik M. van Raaij

The aim of the paper is to show how intelligence emanating from customer profitability analysis (CPA) can help improve strategic marketing planning. Insights into the…

Where is my suitcase? RFID and airline customer service

David C. Wyld, Michael A. Jones, Jeffrey W. Totten

Examines the adoption of radio frequency identification (RFID) technology in the commercial aviation industry, focusing on its role in baggage handling and security.

The benefits, challenges and impacts of radio frequency identification technology (RFID) for retailers in the UK

Peter Jones, Colin Clarke‐Hill, David Hillier, Daphne Comfort

To offer an outline of the characteristics of radio frequency identification technology (RFID) and discuss its perceived benefits, impacts and challenges, as they apply to…

Knowledge acquisition for marketing expert systems based upon marketing problem domain characteristics

William P. Wagner, Michael L. Zubey

The purpose of this paper is to present various knowledge‐acquisition methods and to show how existing empirical research can be used for mapping between marketing problem domains…