Marketing Intelligence & Planning: Volume 21 Issue 3

A literature review and integrative performance measurement framework for multinational companies

Sengun Yeniyurt

In multinational companies the alignment of worldwide actions with global strategy is a challenging task due to organizational complexity. Recent studies provide useful frameworks…

Understanding alliances: a review of international aspects in strategic marketing

Janell D. Townsend

This paper presents a review of the recent literature related to international strategic business alliances utilizing the conceptual foundations presented by Varadarajan and…

An examination of emerging strategy and sales performance: motivation, chaotic change and organizational structure

Alan D. Smith, William T. Rupp

In a complex adaptive environment, leaders must create an environment in which employees feel trusted and empowered to make decisions. Interconnectivity results in information…

External environmental forces affecting e‐learning providers

Yvette James‐Gordon, Andy Young, Jay Bal

Before an organisation can develop its marketing strategy, it needs to carry out a thorough marketing analysis in order to understand the customers and trends, and evaluate…

Foreign firms and advertising knowledge transfer in Vietnam

Mark Speece, Truong Quang, To Ngoc Huong

Commercial advertising is relatively new in Vietnam, having been reintroduced only after reform began, and policy has been erratic. Much initial criticism seems to be based on the…

Adopting an analytic hierarchy process to select Internet advertising networks

Chin‐Tsai Lin, Pi‐Fang Hsu

This study develops a model for selecting Internet advertising networks. The proposed model adopts the “analytic hierarchy process” (AHP) to determine the relative weights of…