Marketing Intelligence & Planning: Volume 18 Issue 6/7

Trade softly because you trade on my dreams: a paradisal prolegomenon

Stephen Brown, Anthony Patterson

An introduction to the special issue “A taste of paradise”. Discusses the various representations of paradise over time and asserts that these have always reflected the society…

Marketing paradise: citizen professionals on the road to paradise (via Damascus)

Michael Thomas

Defines two types of marketing professionalism: mechanical, market‐driven professionalism; and social trustee, civic professionalism. Asserts that the marketing profession should…

Distraction, destruction, deliverance: the presence of mindscape in marketing’s new millennium

John F. Sherry

Marketing‐driven consumer culture is often indicted in the degradation of the ecosphere. Futurists envision an ecological crisis in the new millennium. Marketing and consumer…

Pimps for paradise: missionaries, monetary funds, and marketers

Russell W. Belk

Missionaries, monetary funds, and marketers make strange bedfellows. The paradisal visions that they promote appear quite distinct. It seems to slander some more than others to…

Girrrl power and boyyy nature: the past, present, and paradisal future of consumer gender identity

Jacqueline J. Kacen

The new, Spice Girl‐less millennium, “offers an opportunity to wipe the slate clean, to abandon concepts, models and formulations once thought liberatory now considered…

Going bananas in paradise: from McDonaldisation to Fyffefication

Stephen Brown

Just prior to the recent millennial transition, The Observer polled a cross‐section of British celebrities about their perceptions of paradise. Most of these were suitably vague �…

Pictures at an Exhibition: Milton, Machiavelli, Monet, Mussorgsky and marketing

Phil Harris, Patricia Rees

Looks at the current state of marketing through the mediating eyes of Milton, Machiavelli, Monet and Mussorgsky. Mussorgsky’s emotional and relational music Pictures at an…

Bringing alive a paradisal novel or the never‐ending wedding of art and consumption: the case of the “Ami Fritz” in Alsace over the last century

Patrick Hetzel

In 1864 two famous novelists: Erckmann and Chatrian co‐edited a fiction called L’Ami Fritz. Very quickly this work had a tremendous success. It was the story of a fellow named…

The consumer in society: Utopian visions revisited

Jonathan Edward Schroeder

Edward Bellamy’s famous 1888 best‐seller Looking Backward imagined a paradisal world where social and economic problems of poverty, strife, class, and war were eliminated through…

Ascending separate stairways to marketing heaven (or careful with that axiom, Eugene!)

Richard Mayer, Kate Job, Nick Ellis

The last decade has seen much soul‐searching within the Marketing Academy as it struggles to address what Brown has described as the discipline’s “mid‐life crisis”. Magee terms…

Chronicles of the Celtic Marketing Circle, Part I: The Paradise Parchment

Aedh Aherne

Looks at the life and poetry of W.B. Yeats to establish whether or not he engaged in marketing and what his marketing practices were. Uses Yeats as an example of Irish marketing…