Marketing Intelligence & Planning: Volume 11 Issue 5

Subject:

Table of contents

Marketing Intelligence & Planning

The use of competitor analysis is a rapidly growing area of business activity, especially among major corporations, across the world. The old military stratagem “know your enemy;…

1520
Cover of Marketing Intelligence & Planning

ISSN:

0263-4503

e-ISSN:

1758-8049

ISSN-L:

0263-4503

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Editor:

  • Dr Babu John-Mariadoss