Marketing Intelligence & Planning: Volume 38 Issue 5

Shopping value, trust, and online shopping well-being: a duality approach

Ho Trong Nghia, Svein Ottar Olsen, Nguyen Thi Mai Trang

Based on a duality approach, this study examines the path from utilitarian value via cognitive trust versus hedonic value via affective trust in online shopping well-being. This…

Brand trust and brand loyalty in mall shoppers

Sunil Atulkar

In today's competitive business environment the success of an organisation depends on its ability to create brand trust and loyalty in the customers. Therefore, the present study…

Connecting business and sustainable development goals in Spain

Belen Lopez

This article aims to analyze the Corporate Social Responsibility (CSR) strategy of Spanish MNCs and how the firms integrate the Sustainable Development Goals (SDGs) in their…

The use of Twitter for innovation in business markets

Helen Cripps, Abhay Singh, Thomas Mejtoft, Jari Salo

The purpose of this research is to investigate the use of Twitter in business as a medium for knowledge sharing and to crowdsource information to support innovation and enhance…

Moderating effects of socio-cultural values on pro-environmental behaviors

Olivia Koon, Ricky Y.K. Chan, Piyush Sharma

This paper aims to explain the discrepancy between pro-environmental intentions and behaviors with moderating effects of two socio-cultural values (espoused individualism and…

Electronic service quality: a meta-analysis

Rafael Laitano Lionello, Luiz Antonio Slongo, Celso Augusto de Matos

Research studies on electronic service quality (ESQ) have presented heterogeneous findings, with distinct effects of mediators and moderators, for instance. Hence, the purpose of…

International expansion: mediation of dynamic capabilities

Pablo Ledesma-Chaves, Jorge Arenas-Gaitán, Rosario Garcia-Cruz

Taking into account the resource-based view and the dynamic capabilities theory, the main aim of this research is to analyse how the intensification of the internationalisation…

Effects of product imitation on customer equity

Feng Wang, Xinyan Li, Man Chen

The aim of this study is to investigate the differential effects of pure and creative imitation on customer equity and the moderating roles of market contingency (i.e. competition…