Table of contents
The Role of Competitor Information Systems
Keith Fletcher, Mark DonaghyConsiders the nature and scope of a competitor in‐formation system(CIS) and the contribution to strategic planning decisions. Investigatesthe process of operationalizing a CIS as…
Marketing Information Systems in Universities
Mark Gabbott, Ewan SutherlandExplains how it is possible for universities which are part of theUCCA/PCAS system to develop insights into their recruitment process. Thechanges to the university sector and…
Real‐time Market Research
Ron Sanchez, D. SudharshanUse by some firms of a revolutionary new form of market research,here termed “real‐time market research”, has been observedin certain dynamic product markets where technologies…
International Procurement: A Matter of Relationships
Paul A. Herbig, Bradley S. O′HaraFor firms, small and large alike, the move towardsinternationalization implies a different role for every aspect of theorganization. One important function within the firm that is…
Globalization of the Procurement Process
Shan Rajagopal, Kenneth N. BernardThe progressive dismantling of trade barriers emphasizes the needfor companies to compete effectively in open markets not only forbusiness but also for supplies and suppliers…
ISSN:
0263-4503e-ISSN:
1758-8049ISSN-L:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss