Marketing Intelligence & Planning: Volume 40 Issue 6

Past, present and future of research in relationship marketing - a machine learning perspective

Kallol Das, Yogesh Mungra, Anuj Sharma, Satish Kumar

This paper aims to take stock of research done in the domain of relationship marketing (RM). Additionally, this article aims to identify the potential areas of future research.

The effect of inoculation messages on service recovery

Ke Ma, Si Qian

Service failure is detrimental for both enterprises and customers; therefore, it is particularly important and cost effective for service enterprises to take precautionary…

Non-dyadic human–robot interactions and online brand communities

Vitor Lima, Marco Tulio Zanini, Hélio Arthur Reis Irigaray

This research investigates and conceptualizes non-dyadic human–robot interactions (HRI).

What drives electric vehicles in an emerging market?

Deepak Jaiswal, Vikrant Kaushal, Arun Kumar Deshmukh, Rishi Kant, Pradeep Kautish

The study aims to investigate the consumers' adoption of battery electric vehicles (BEVs) using socio-cognitive perceptions and socio-demographic moderators in an emerging…

Marketing's take on socio-economic performance

Flávio Luiz von der Osten, Ana Maria Toaldo

The purpose of this paper is to propose that a stakeholder orientation (SO) can explain social and economic performances. It happens because the more the organisation acquires and…

Rise and fall of interactions with brand communities

Saeed Arablooye Moghaddam, Mohammad Rahim Esfidani

This paper investigates the impact of consumer relationships with brand communities on behavioral interactions on Instagram. The objective is to identify different types and…

Antecedents of information sensitivity and willingness to provide

Jun Kang, Jingyi Lan, Hongyan Yan, Wen Li, Xuemei Shi

This study aims to investigate the antecedents of mobile Internet users’ perception of information sensitivity (PIS) and willingness to provide personal information (WTP). It…

Do celebrity endorsements influence stock investment intentions?

Atul Shiva, Nilesh Arora, Bikramjit Rishi

Celebrity endorsement is a preferred marketing communication strategy adopted by business firms. The present study suggests theoretical underpinnings for investigating the effect…