Marketing Intelligence & Planning: Volume 42 Issue 7

Transforming customer engagement with artificial intelligence E-marketing: an E-retailer perspective in the era of retail 4.0

Rajat Kumar Behera, Pradip Kumar Bala, Nripendra P. Rana, Raed Salah Algharabat, Kumod Kumar

With the advancement of digital transformation, it is important for e-retailers to use artificial intelligence (AI) for customer engagement (CE), as CE enables e-retail brands to…

The effects of game mechanics on user retention in using social live streaming services

Hung-Tai Tsou, Yu-Hsun Lin, Pui Yan Loo

Social live streaming services (SLSS) have infused gamification into interface design and feature applications. Firms adopt gamification mechanisms to win customer loyalty in the…

Planning Facebook message strategy and creative appeal for effective ad engagement – an exploratory study

Dorit Zimand Sheiner, Ofrit Kol, Shalom Levy

Studying the effect of social media advertising on consumer engagement, this study analyzes the impact of shared-experience versus personal message strategies, informational…

Influencer marketing: explaining the effects of influencer self-presentation strategies on brand responses through source credibility

Eva A. van Reijmersdal, Marieke Walet, Andrea Gudmundsdóttir

Self-presentation is an important aspect of influencer marketing. Drawing upon self-presentation theory and source credibility theory, this study aimed to unravel how the…

The dark side of artificial intelligence in marketing: meta-analytics review

Mojtaba Barari, Lars-Erik Casper Ferm, Sara Quach, Park Thaichon, Liem Ngo

Artificial intelligence (AI) has become a pivotal technology in both marketing and daily life. Despite extensive research on the benefits of AI, its adverse effects on customers…

Unveiling promotion-induced variety-seeking: the roles of various types of promotional rewards and shopping motivations

Nirmalya Bandyopadhyay

The study aimed to explore the differential impact of various types of sales promotion on consumers' variety-seeking behaviour and the roles of utilitarian and hedonic shopping…

Uncorking opportunities: a bibliometric review of wine marketing literature

Seema Bhardwaj, Ritika Chopra, Eugene Cheng-Xi Aw

The wine market has witnessed intensified competition across all aspects. However, there is a limited systematic assessment of wine marketing literature. This study employs…

Logistics service failures and recovery strategies: is the response time or the discount amount more important?

Hasan Emin Gurler, Ramazan Erturgut

Although trade volumes in e-retailing have increased significantly in recent years, logistics service failures are inevitable, especially at the delivery stage. Therefore, it is…