Marketing Intelligence & Planning: Volume 22 Issue 3

Measuring delayed and long‐term effects of pricing decisions on market share

Nobuhiko Terui

Market‐share analysis focuses on the competitive interrelations between products or brands. Marketing activity may affect the performance of a company's own product and that of…

New technology and the changing role of marketing

Alan Tapp, Tim Hughes

Marketing practice is increasingly being affected by new technologies, creating opportunities and threats for marketing practitioners. Much of the literature has concentrated on…

Electronic marketing, the new kid on the block

Sally Harridge‐March

During the last decade, many organisations have developed some form of Internet presence. This paper considers electronic marketing, the latest type of marketing, using the…

From servicescape to “cyberscape”

Russell Williams, Miriam Dargel

Following Bitner's well‐known “servicescape” model, the propensity of physical surroundings to facilitate organisational as well as marketing goals is now well researched. Their…

Constructing futures in new attractors

Peter J. Murray, Philip J. Kitchen

This paper provides an introduction to three key concepts derived from chaos theory, with practical examples of each, which the authors believe can offer marketers an enriched…

QFD strategy house: an innovative tool for linking marketing and manufacturing strategies

Marvin E. Gonzalez, Gioconda Quesada, Rene Mueller, Carlo A. Mora‐Monge

Since the 1960s, quality function development (QFD) has been recognized worldwide as a suitable planning tool for translating customers' needs into product specifications. QFD…

Small business owner‐managers and their attitude to risk

Audrey Gilmore, David Carson, Aodheen O'Donnell

Small business risk is a particularly pertinent issue for researchers as there is a strong association between small business owner‐managers/entrepreneurs and risk by virtue of…