Marketing Intelligence & Planning: Volume 31 Issue 1

Marketing intelligence in SMEs: implications for the industry and policy makers

L.A. Cacciolatti, A. Fearne

The aim of this paper is to demonstrate empirically the relationship between firm characteristics and information use within a small and medium sized enterprises (SME) context…

The effect of environmental concern and scepticism on green purchase behaviour

Tahir Albayrak, Şafak Aksoy, Meltem Caber

The aims of the study are: to compare the environmental concern and scepticism levels of the participants and whether or not they display green purchase behaviour; to investigate…

Consumer co‐creation and new product development: a case study in the food industry

Raffaele Filieri

The ever changing needs of customers require companies to speed up the new product development process. Thus, the web and social media enable companies to interact and to share…

The ways companies really answer consumer complaints

Arnaldo L. Ryngelblum, Nadia W.H. Vianna, Celso A. Rimoli

The purpose of this paper is to question whether companies follow a deliberate strategic internal pattern while responding to consumer complaints or they always offer consumers a…

Validation of a META‐RELQUAL construct through a Nordic comparative study

Göran Svensson, Tore Mysen, Anne Rindell, Anders Billström

The purpose of this paper is to test the validity and reliability of a META‐RELQUAL construct in Finnish, Norwegian and Swedish business relationships.

Selection of celebrity endorsers: A case approach to developing an endorser selection process model

Svend Hollensen, Christian Schimmelpfennig

This paper aims at shedding some light on the various avenues marketers can undertake until finally an endorsement contract is signed. The focus of the study lies on verifying the…