Marketing Intelligence & Planning: Volume 36 Issue 2

Leveraging sport and entertainment facilities in small- to mid-sized cities

Daniel Mason, Stacy-Lynn Sant, Laura Misener

The purpose of this paper is to understand how, once a city has made a decision to build a new arena, local stakeholders envision the venue as a leverageable asset to achieve…

Identifying objectives for mega-event leveraging: a non-host city case

P. Monica Chien, Sarah J. Kelly, Chelsea Gill

The purpose of this paper is to identify strategic objectives that can be utilized by non-host communities to leverage the opportunities provided by mega sport events. The unique…

Sport participation from sport events: why it doesn’t happen?

Marijke Taks, B. Chris Green, Laura Misener, Laurence Chalip

The purpose of this paper is to present and use an event leveraging framework (ELF) to examine processes and challenges when seeking to leverage a sport event to build sport…

Leveraging medium-sized sport events to attract club participants

Katharine Hoskyn, Geoff Dickson, Popi Sotiriadou

Sport participation is the lifeblood of community sport clubs. The purpose of this paper is to investigate how sport clubs can leverage participation from local, medium-sized…

A hybrid PCA-AHP-Multi-grade Fuzzy approach to assess marketing-based flexibility

Ruchi Mishra, Onkar Nath Mishra

The purpose of this paper is to propose a novel hybrid approach to assess marketing-based flexibility with respect to its source factors, enablers and attributes.

Understanding marketing resources and size in agro-based enterprises

Christian N. Osakwe, Nwamaka A. Anaza

Using firm-level data from small- to micro-sized agro-based enterprises located in developing Africa, the purpose of this paper is to employ a resource-based marketing model to…

Dark motives-counterfeit selling framework: An investigate on the supply side of the non-deceptive market

Sara Quach, Park Thaichon

The purpose of this paper is to explore the motives of online sellers of counterfeit products in online social networking sites.

The utility of relationships in the creation and maintenance of an event portfolio

Donna M. Kelly, Sheranne Fairley

Event portfolios promote synergies among events and stakeholders within a destination in order to maximise resources. The purpose of this paper is to examine the role of…

Assessing lifetime profitability of customers with purchasing cycles

Qin Zhang, P.B. Seetharaman

The purpose of this paper is to propose a method to help firms assess lifetime profitability of customers whose buying behaviors are characterized by purchasing cycles, which are…

Antecedents and outcomes of job insecurity among salespeople

Mona Bouzari, Osman M. Karatepe

The purpose of this paper is to examine the impacts of job resources, as manifested by selective staffing, training (TR), and career opportunities, on job insecurity and the…