Table of contents
The contribution of market intelligence to tactical and strategic business decisions
Conway Lackman, Kenneth Saban, John LanasaOne of the drivers of both strategy and success in the marketplace is the role of market intelligence. Samples a broad cross section of firms regarding their level of MI activity;…
Beyond relationship marketing: technologicalship marketing
Mosad ZineldinArgues that relationship marketing is not a complete paradigm shift. Without effective use of technology, relationship marketing is not an effective strategy. Hence, relationship…
Concurrent marketing analysis: a multi‐agent model for product, price, place and promotion
David G. SchwartzMarketing management presents challenging ground for the integrated use of intelligent agents. The design of a strategic marketing plan presents a natural division of four…
UK agricultural exporters’ perceived barriers and government assistance requirements
Dave Crick, Shiv ChaudhryReports on one part of a study which investigates selected aspects of the export behaviour and assistance requirements of exporters of agricultural and related products in the UK…
Attitudes toward church advertising in Hong Kong
Alan K.M. AuInvestigates whether there is any room for church advertising in Hong Kong. The research was a cross‐sectional survey and questionnaires were used as the instrument to collect the…
ISSN:
0263-4503e-ISSN:
1758-8049ISSN-L:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss