Table of contents
Stereo 3D representations in postmodern marketing research
Morris B. HolbrookIn marketing and consumer research, the application of subjective personal introspection, or SPI, to the understanding of one’s own consumption experiences benefits from the…
Performance and the service encounter: an exploration of narrative expectations and relationship management in the outdoor leisure market
Peter Varley, Geoff CrowtherThis study of rockclimbers and outdoor leisure consumers, manufacturers and retailers, sets out to discover the nature and outcomes of the consumer/producer relationship centred…
The gay lifestyle ‐ spaces for a subculture of consumption
Craig Haslop, Helene Hill, Ruth A. SchmidtPresents a study of designated gay service environments. Conceptually, the study draws together ideas and frameworks from the consumption literature and from the study of service…
“She knows what she wants…”: towards a female consumption risk‐reducing strategy framework
Philippa Ward, Fiona SturrockThis paper provides an exploratory examination of the purchasing patterns, selection procedures and risk‐reducing mechanisms employed by female consumers making joint purchase…
Making himself attractive: the growing consumption of grooming products
Fiona Sturrock, Elke PiochExplores men’s increasing use of grooming products by considering the link between the construction of the male concept under postmodern conditions and the consumption of…
ISSN:
0263-4503e-ISSN:
1758-8049ISSN-L:
0263-4503Online date, start – end:
1983Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Babu John-Mariadoss