Marketing Intelligence & Planning: Volume 4 Issue 5

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Motivation Research

Harry Henry

Properly conceived, conducted and interpreted, motivation research can be an extremely powerful management tool, designed to help the manufacturer or advertiser to sell more…

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Cover of Marketing Intelligence & Planning

ISSN:

0263-4503

e-ISSN:

1758-8049

ISSN-L:

0263-4503

Online date, start – end:

1983

Copyright Holder:

Emerald Publishing Limited

Open Access:

hybrid

Merged from:

Journal of Marketing Practice: Applied Marketing Science

Editor:

Dr Babu John-Mariadoss

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