Marketing Intelligence & Planning: Volume 17 Issue 3

Telecommunications issues: the marketing managers’ viewpoint

John R. Willems, Karen Ketler

Reports the results of a survey of marketing managers with respect to the importance of telecommunications issues and the quality of their telecommunications training. The…

E‐mail survey response rates: targeting increases response

Anita Jackson, Ray DeCormier

E‐mail is the most used of the electronic media. It is a cheap and quick means of communicating with clients and customers. It is also a means of collecting information on…

Switching advertising agency – a cross‐country analysis

B.C. Ghosh, David Taylor

The specific objectives of this research were to gain an understanding of the causes of advertiser account switches in New Zealand and Singapore and compare these results with…

The development of a Guanxi framework

E. Alan Buttery, Y.H. Wong

Relationship marketing is currently an important topic in the marketing literature. The use of relationships in marketing and business generally varies around the world. In the…

The extension of construction partnering for relationship marketing

Low Sui Pheng

Relationship marketing focuses on building strong relationships with individual customers. Its emergence in the 1980s was however not so much a discovery, but a rediscovery of a…

Design and innovation strategies within “successful” high‐tech firms

Dave Crick, Marian Jones

Reports on an ongoing empirical study into the characteristics and strategies of “successful” technologically oriented UK firms. Using survey data from samples of winners of the…