Marketing Intelligence & Planning: Volume 24 Issue 7

Green value added

Patrick Hartmann, Vanessa Apaolaza Ibáñez

To provoke thought, and perhaps responses, to a radical view of “green marketing” and its place in society.

Agile marketing for the manufacturing‐based SME

Jenny Poolton, Hossam S. Ismail, Iain R. Reid, Ivan C. Arokiam

To examine the application of the principles of “agile manufacturing” to marketing strategy, planning and management, in the context of small and medium‐sized enterprises (SMEs).

Niche market strategy for a mature marketplace

Erin D. Parrish, Nancy L. Cassill, William Oxenham

To examine how companies in the maturity stage of the product life cycle can implement and maintain a successful niche market strategy to increase competitiveness in the face of…

Outsourcing decisions and the purchasing process: a systems‐oriented approach

Andreas P. Kakouris, George Polychronopoulos, Spyros Binioris

To propose a framework for purchasing and outsourcing decisions together with a process model for evaluating and assessing possible suppliers. The paper focuses in particular on…

Retail marketing strategy: The role of marketing intelligence, relationship marketing and trust

Yang‐Im Lee, Peter R.J. Trim

To show why retail marketing strategists and planners need to develop long‐term relationships capable of building business partnerships based on mutual trust. To show how the…

Can the building of trust overcome consumer perceived risk online?

Sally Harridge‐March

To explore the role of trust and risk in consumers' apparent reluctance to convert from internet browsers to potential online purchasers. To consider how marketing planners in…

A look back over the year And so to the final issue of Volume 24

David Pickton