Marketing Intelligence & Planning: Volume 31 Issue 3

Relationship quality in business to business: a cross‐cultural perspective from universities

Jose‐Ramon Segarra‐Moliner, Miguel‐Angel Moliner‐Tena, Javier Sánchez‐Garcia

The objective of this study is to analyse relationship quality in a business‐to‐business context. Given that the relationship between market orientation and customer‐perceived…

The role of price satisfaction in managing customer relationships: the case of financial services

Constantine Lymperopoulos, Ioannis E. Chaniotakis, Magdalini Soureli

The financial services market is constantly changing in terms of both competition and consumer behaviour. Customer switching is increasing, while bank marketers attempt to…

The role of interaction quality and switching costs in premium banking services

Patria Laksamana, David Wong, Russel P.J. Kingshott, Fatimah Muchtar

This paper aims to re‐examine the commitment‐trust model in the context of premium banking services. In line with Toncar and Munch, the authors seek to develop an extension to the…

Websites and revisiting behaviour: an investigation of the relative role of predictors

Margaret Anne Craig‐Lees, Jennifer Harris, Amalia E. Maulana

This paper aims to examine factors that influence repeat visits to non‐transactional web sites. Drawing on repurchase and continuance research, this study identifies four focal…

Niche marketing research: status and challenges

Kjell Toften, Trond Hammervoll

The purpose of this paper is to present a concise status of niche marketing research and thereby provide a basis for further scholarly enhancement and insights for practitioners.

Impact of service quality dimensions on the formation of customer value in B to B services

Juha Munnukka, Pentti Järvi, Uusitalo Outi

Customer and value‐oriented business strategies are increasingly important in the context of business to business services. However, little is known about the construction of…